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FLEXO Magazine : September 2012
Labels in Latin America New Technologies = Broader Capabilities By John Cavey With a population of 600 million and a combined GDP of $5.16 trillion U.S ., Latin America cannot be ignored. The more than 20 countries that make up the region have weathered a variety of political and economic challenges to emerge as successful, business-savvy, forward- ing-thinking contributors to the global economy. In fact, the World Bank projects a solid growth of 4.1 per- cent for 2012 and 4.0 percent for 2013 in the region, outper- forming most advanced economies. It states, “The region has managed to weather the global recession relatively well and has been growing steadily ever since.” This success has resulted in a stronger middle class, in a position to buy and consume more, putting pressure on con- sumer packaged goods (CPG) and other manufacturers to in turn, produce more product. This consumer demand is also driving Latin American printers and converters to manage COMPETIVE & QUALITY CONSCIOUS • Servo technology, pre- and re-register programming, and automated positioning of critical printing components, have brought the capability of short run within reach of the flexo user. • Equipment requests from Latin America are more commonly including value-add features like foil, expanded content, screens and 100 percent inspection systems both in-line and off-line • Businesses are managed more efficiently, delivery times trimmed and complex specialty labels produced • Well-trained personnel are taking an active role in orchestrating consistent and predictable print outcomes 32 FLEXO sepTemBer 2012 www.flexography.org IndusTry IndiCaTors prakolar rótulos autoadesivos (Brazil) has installed its second mark andy performance series press to deliver high-quality labels efficiently and consistently.