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FLEXO Magazine : September 2012
Plants & Processes Meet Margins & Maintain Profitability Mike Hoopingarner, President: “We can Improve in enhancing skills of Pressroom Personnel” FLEXO: Can you begin by assessing the state-of-the-industry as it exists today? What are its top priorities and challenges? HOOPINGARNER: At Seneca Tape & Label, our priorities and challenges have remained a constant, namely meeting margins and maintaining profitability. The same story holds for the entire industry. Certainly, low margins and little to no profitability are factors that have contributed to consolidation. FLEXO: What technical advancements have simplified the flexographic process in recent years? How have they served to reduce waste, enhance efficiency, improve time to market and alleviate other challenges? HOOPINGARNER: Digital printing and improvements to art department programs are saving time and effort in prepress. FLEXO: What color management and control applications/ procedures do you employ in an effort to maintain design and brand color integrity? What other steps are you taking to maintain a path toward continuous improvement in your plant? Have you attained FIRST, ISO, ANSI, or environmen- tally related certifications? Do you expect to in the future? HOOPINGARNER: We are ISO certified. We are always look- ing to improve our operation in all areas. For example: we can improve in many ways when it comes to assessing and enhancing the skills of our pressroom personnel. FLEXO: Can you provide a brief statement on how sustain- ability or green printing and combination/multi-process print- ing are impacting your plant and what likely effects they ’ll have on operations in the years to come? HOOPINGARNER: When it comes to sustainability or green printing, we have been recycling over 50 percent of our waste for the last few years. At Seneca, we’re strictly a flexo shop, but we are considering complementary technologies and may move into the realm of digital printing shortly. FLEXO: Can you please explain the value of FTA mem- bership to your firm and comment on the most significant takeaways from the association’s recent meetings, training programs or printed educational materials? HOOPINGARNER: Seneca Label enjoys being an FTA mem- ber. To date, we haven’t taken full advantage of our member- ship. That will change. FLEXO: Finally, if you have capital improvement plans under development/implementation, what are they and how will they change the face of your business as we move into the future? HOOPINGARNER: As I alluded to a moment ago, we are looking into the possibility of installing a digital press within the next eight months or so. n SENECA TAPE & LABEL, CLEVELAND, OH • Manufacturer of quality, pressure sensitive, printed labels since 1968 • In-house services include art/design, platemaking and slitting • Promises fast, friendly customer support and competitive pricing • Seven-color process flexo print shop is pondering integration of complementary technologies • Recently celebrated 1st Anniversary as FTA Member Flexographic Technical associaTion www.flexography.org membership information outreach professional development certificationsupport vision growth relationships advancement education networking success community excellence resources collaboration learning profit connection leadership 40 FLEXO sePteMber 2012 www.flexography.org sEnEca taPE & LabEL Print samples reflect seneca tape & label’s work. FTA MEMBERSHIP PORTRAIT: