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FLEXO Magazine : September 2012
Bemis to Develop Intelligent Packaging Platform, Sensor Labeling With Thin Film Electronics Thin Film Electronics ASA, a leader in the development of printed electron- ics, and Bemis Co., Inc., a WI-based Fortune 500 supplier of flexible pack- aging and pressure-sensitive mate- rials, announced an agreement to develop a flexible sensing platform for the packaging market. The result will be a new category of packaging that can collect and wirelessly commu- nicate sensor information for use by leading food, consumer products and healthcare companies worldwide. Thinfilm has previously announced technology partnerships to develop an inexpensive, integrated time- temperature sensor for use in monitor- ing perishable goods and pharma- ceuticals. Under the agreement the firms will extend this work to create a customizable sensor platform that Bemis will subsequently tailor to its customers’ individual requirements. The Intelligent Packaging Platform can be adapted to monitor and record key physical properties and environ- mental data in packaged perishable products. The Intelligent Packaging Platform is expected to be commer- cially available in 2014. “Intelligent packaging is an emerg- ing technology with many potential intersections with Bemis’ flexible packaging and pressure-sensitive materials business segments,” said Henry Theisen, president and chief operating officer, Bemis. “ Our agree- ment with Thinfilm represents an investment in a technology that could eventually make printed electronics a component of every package we manufacture.” “ T hese are exciting times for the printed-electronics market, where innovative solutions that simply could not be manufactured before are soon to be delivered,” said Davor Sutija, chief operating officer, Thinfilm. “Our partnership with Bemis will lead to new categories and types of packag- ing that will bring intelligence to the everyday lives of millions of people worldwide. We are excited to work with the company because of its distinguished history of innovation and their vision for printed electronics.” www.flexography.org september 2012 FLEXO 83 An impactful pitch meeting can make all the difference in getting a new product into a club store. The Roland VersaUV delivers vibrant, hands-on prototypes with CMYK, White, Varnish, Emboss, Crease and Cut on actual press substrates with a single device. To learn more, watch the video at flexo.rolanddga.com “When we went in to pitch this product, the package’s visual shelf appeal was every bit as important as the quality of the product itself. Having a prototype that clearly showed them our double front panel display concept sealed the deal . ” | Brian Park, Chef Bobo Brand make the prototype make the pitch make the sale VersaUV LEC Series 30” & 54” UV printer/cutters