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FLEXO Magazine : October 2012
MEMBER POLL 73% Reported Revenues Rose Last Year 30% Described FTA as a “Great Organization” 60% Said “FTA Delivers Good Value for Services Received” 4 Top Business Challenges = Sales, Communications, Margins, Technological Advancements PROVEN PROGRAMS FLEXO, FIRST Training, Education, Networking at Forum, INFO*FLEX & Fall Conference CRITICAL OPPORTUNITIES Reach, Digital, Social Media, ROI, Member Engagement Many members belong to multiple associations, but FTA is seen as a being a significant source of industry information. Members considered a number of FTA’s functions as very important including FLEXO Magazine, training and profes- sional development, support of student education, networking opportunities and representation to government. Respondents had great interest in training, FIRST and sustainability issues. More than 75 percent of respondents to the survey had a very favorable opinion of FTA, indicating that it was well worth their support, it is a great association, they would endorse it and it does a good job for the industry. After reviewing what was learned from the research and survey, Scher turned to FTA’s Vision and Mission Statements. There was some discussion as to whether these still fit with the needs of the industry. This set the stage for moving on to the working sessions. The group was broken up into teams of five-to-six people. Each team came up with a list of implicit and explicit assump- tions for the future of the industry and the association. This was followed by a review of significant conditions that could inhibit or contribute to the attainment of the organization’s goals and objectives. Main opportunities for FTA to explore for the future were formed based on this information and in some cases, proposed goals and objectives were developed. Opportunities identified focused on broadening FTA’s reach into companies, digital printing, improving communi- cations using social media, return on investment regarding member benefits, engaging the membership, and additional training programs. The next steps to the strategic planning process will be further expansion of the goals and objectives associated with each of the main opportunities. FTA staff will then develop strategies and action plans that will help to guide the organi- zation in the coming months and years. For more information about FTA’s strategic planning process, contact Doreen M. Monteleone, director of EHS & special projects, at firstname.lastname@example.org n www.flexography.org october 2012 FLEXO 11