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FLEXO Magazine : October 2012
LOHMANN MEANS SUPERIOR TECHNICAL SERVICE. We'll answer your technical questions, even if you aren't a customer. Yet. CONTACT OUR TECHNICAL TEAM TODAY 859-334-4900 firstname.lastname@example.org with new technology, processes and expertise is promising. GRAPHICS & PROOFING As cost reduction and waste are buzz words, or goals – among others to be addressed later – in flexographic print- ing, the goal for a prepress provider is to develop solutions to help a customer enhance its efforts to reach these goals prior to plates being on press. Jay Avrett, vice president of manu- facturing, Dixie Graphics, notes that three-dimensional proofing will be a key element the company already is offering with positive results. “ “3D proofing can really help our cus- tomers by reducing down time on press as a better QC tool where we have the ability to show how graphics will fit the final package shape,” comments Avrett. “A lso, 3D proofing gives us tools to help show how the substrates, finishes, and textures, affect the package, thus reduc- ing the need for live printed samples.” Graphics and color management expertise is an area that most agree will place prepress providers possessing it at an advantage moving into 2013 and beyond; as illustrated with the opening quote. With decades of experience and emphasis on expertise in this area, the firm is invested in this concept to the extent that it has graphics and color management as one of its three key solutions offered to visitors of its new website, www.dixiegraphics.com. In the past year, case studies have resulted from a customer’s challenge in this area. “Our customer presented artwork that was designed to print 10 colors wanting only to use five colors, to accommodate their six-color press, “ explains Mark Coffman, sales repre- sentative. “As a solution, we utilized the spot colors in the company ’s logos on the package for the process colors, what some people would call modified process, and they have been printing the packages successfully since. ” PLATEMAKING & SUSTAINABILITY Producing the highest quality plate should always be the standard for high- ly reputable prepress plate manufactur- ers. In these times, the ante has been upped, not only because of the intricacy of graphics that flexographers are be- ing asked to hold on press, but also the impact of digital presses; especially in www.flexography.org october 2012 FLEXO 81