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FLEXO Magazine : November 2012
According to Freedonia, “The growing importance of spe- cialty beverages among foodservice operators will be a key factor, with many quick service restaurants placing greater emphasis on premium coffee, specialty coffee drinks, iced coffee, smoothies, and the like.” Although drinking cups will continue to dominate, the fastest gains are anticipated in the packaging cup segment due to solid outlooks for demand in key packaging cup-using markets, such as yogurt, coffee and tea, and fresh fruits and vegetables. Advanc- es will be driven by expanding applica- tions where cups satisfy consumer demand for portable, convenient, single- serving packaging, or can help reinvigo- rate sales of mature products. Above average growth for food cups will stem from trends, such as the increased presence of oatmeal in quick service restaurants and coffee and snack shops, and the expo- nential growth of self-service frozen yogurt shops. Freedonia’s study is available for $5,100. Inquiries can be made by phone at 440-684-9600 or online at www.freedonia- group.com. n www.flexography.org november 2012 FLEXO 19