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FLEXO Magazine : November 2012
environmentally conscious consumer. Better than 60 percent of all communities in the U.S . are collecting paperboard, ex- ceeding the ‘recyclable’ threshold established by the Federal Trade Commission’s Green Guides.” Freedonia cites expanding food, beverage and durable goods output as a significant contributor to growth. Rebounds in construction activity and consumer spending are also stimulating demand. “ Gains will be helped by a trend toward more expensive boxes, such as folding cartons that offer high- quality graphics and printing. Other value-added box types, such as those that are retail- or shelf-ready, are also expected to gain ground.” Analysts agree that perhaps the most attractive benefits of folding carton production are the obvious, namely: low cost, functionality and the ability to provide considerable billboard space for eye-catching graphics. The implication: cartons have earned their rightful place in consumer product company marketing campaigns that focus on building and bet- tering brand image and integrity—not to mention that all impor- tant product recogni- tion at point of sale. n 24 FLEXO november 2012 www.flexography.org Press operator mike Iorio at the control panel, PaperWorks, baldwinsville, nY.