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FLEXO Magazine : November 2012
FTA TODAY Award-Winning Cartons North American Paperboard Packaging Competition Recapped Results of the 69th Annual North American Paperboard Packaging Competition are in. Flexographic Techni- cal Association members can proudly say that they printed a full 50 percent of major award-winning work, 39 percent of gold honors, 36 percent of cartons designated as demonstrating excellence in workmanship, and 20 percent of boxmaker prizes. That translates to FTA printer members grabbing a 37 percent share of all prizes, based on having printed 32 award-winning cartons. By the numbers the Paperboard Packaging Council, spon- sor of the prestigious folding carton contest, distributed 87 ac- colades—18 gold, 58 excellence and five boxmaker awards; plus six individual top-tier honors. Major titles were awarded for Paperboard Package of the Year, Rigid Box of the Year and Folding Carton of the Year. Recognition also was doled out in special Judge’s , Eco and Innovation categories. The for- mal awards ceremony took place at PPC’s Fall Meeting and Leadership Conference on Oct. 18, 2012 in Las Vegas, NV. PARAMETERS SET “I was in awe of the judges’ commitment to examining, dis- cussing, and scoring each of the entries,” said Ben Markens, president of PPC. “ T heir fastidiousness in considering every facet of these packages reveals the depth of their expertise... and makes for a fascinating competition!” Each of the general entries was first evaluated by consider- ing the package’s development objectives and the types of materials used. The judges then considered the success of each entry ’s structural design and how well the printing and converting processes helped achieve the stated objectives. The judges also measured the package’s impact on production, manufacturing, distribution, storage, and warehous- ing; economics (material substitutions, line efficiency, cost reduction); brand enhancement; and marketing. Finally, the package’s impact on the retail store shelf was carefully considered. “ The judges had a difficult time deciding which package should be awarded the top prizes amongst all the stellar entries this year,” said Kim Guarnaccia, director of marketing and communications for PPC and coordina- tor of the competition. “But after in-depth analysis and lengthy deliberation, I know they were well pleased with the results. ” PACKAGE OF YEAR The Paperboard Package of the Year award was presented to FTA Member Graphic Packaging International (Marietta, GA) for its new package design for the 10-Count Capri Sun carton for Kraft Foods. PPC reported, “The new fridge vendor- style design features ‘I-Beams,’ an extension of the carton’s end flaps that are folded in toward the carton. The new design is 20 percent lighter than the original carton, saving approximately 35 million pounds of fiber annually.” Moreover: • A 60 percent increase in inbound pallet quantities was achieved, resulting in approx. 1,750 trucks eliminated from the inbound supply chain, thus saving 880,000 miles driven annually • A 7 percent increase in outbound cases per pallet resulted in a 2.5 percent increase in finished goods on outbound trucks and a 10 percent reduction in tertiary pallet packaging materials BOX OF YEAR Designed to showcase seven of TNT’s top dramatic shows for voter consideration prior to the Emmys, the Rigid Box of the Year award-winner was FTA Member DISC (Hauppauge, NY) for its For your Consideration: Drama CD promotion. PPC said: • The patent-pending, lay-flat pocket design is composed of a single-substrate, fold-and-trim structure • These one-piece page spreads eliminate potential print crossovers, provide ample graphic space to seamlessly present commentary and photographs, and offer effec- tive disc retention and pocket count flexibility • All of this can be assembled on automatic equipment for a fraction of the cost of standard dual-substrate pockets Paperboad Package of the Year title went to FTA Member Graphic Packaging International. 26 FLEXO NOveMbeR 2012 www.flexography.org