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FLEXO Magazine : November 2012
Supurb Speakers CEOs, Executive Coaches, Inspire Crowds • Differentiating from the competition • Addressing capital and employee investment • Printing as part of the economy – job creation • Commodity and value of labels Talk about a checklist! On September 12, speakers from around the industry held various conferences to engage, educate, and expound on many of the new and exciting areas that face the printing industry. During the CEO discussion panel, executives from a number of companies touched on various topics including, challenges facing the industry, how to best cultivate new leadership, what questions com- panies should be asking themselves to succeed, etc. The panel consisted of Nigel Vinecombe, president and chief executive officer, Multi-Color Corp.; Art Yerecic, owner and president, Yerecic Label; John Attayek, chief execu- tive officer, Tapp Label Technologies; Rex E. Lane, chief executive officer, WS Packaging Group; and Brian D. Gale, president and chief executive officer, ID Images, LLC. Each executive took his turn answering a number of questions. One query that got everyone’s attention was how to develop young, fresh leadership within a company. This was deemed vitally important to any company accord- ing to the panelists. “ We make sure that our human resources depart- ment keeps an eye out for energetic, smart employees,” explained Yerecic. “After we recognize those who are believed to have the right skills, we enter them in a mentor- ing program for further growth. ” “ Training costs are being slashed throughout the busi- ness world, to the detriment of a company,” said Gale. “ We have an internal training program that is designed to retain the best people and groom them for better opportunity. ” Another question that had the room buzzing was what challenges are facing the industry. There was consensus from the panelists that the recovering economy and mate- rial costs are two vital issues that require consideration. “ In this economy, good companies survived because they reinvested in themselves,” determined Lane. “ Being fi- nancially sound allowed that reinvestment and now money is cheap, making reinvestment easier.” The panel also discussed what innovation means to each company; large, medium or small. The main take- away here was that, regardless of how a company “in- novates” – regardless of what that means to that firm – the most important idea to remember was not to get spread too thin. Panelists agreed to work on research and develop- ment with further press innovation within the industry. MAXIMIZING MARGINS In a more relaxed setting, renowned executive coach Brian Parsley of WeSkill revealed how to develop the core skills to stand out from the competition, enhance and win business, as well as create new opportunities for further expansion and profitability. Through his presentation “How to Sell Like a Hawker,” Parsley related his experience on a trip to South Africa and how a hawker (a street seller who has no more than 30 seconds to make a sale on a busy, crowded street) helped change his mind about business, selling and marketing oneself. Parsley related remarkably applicable business quips and insight from a hawker named Malik. Malik took Parsley under his wing to teach him the ropes of being a hawker. The difference was, if Malik didn’t sell anything, he and his family didn’t eat that night; and on top of it his sister was se- verely ill. With a heart full of need and a smile on his face, Malik taught Parsley that no matter how many times he was told “no” (approximately 5,000 times per day), he would be out there the next day – with a smile on his face. With simple, profound quotes like “The more you chase, the more you get” and “You have to love what you do, but also need a Why,” Parsley had the crowd on an emotional rollercoaster between quiet attentiveness to thoughtful thankfulness to out-and-out laughter. 58 FLEXO nOvEmbEr 2012 www.flexography.org