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FLEXO Magazine : March 2008
16 FLEXO MARCH 2008 www.flexography.org INDUSTRY INDICATORS The drupa 2008 is the printing industry's largest tradeshow and has historically been a major milestone for flexogra- phy. The primary technology advancements that support flexo's continued growth are often unveiled at drupa, and with packaging buyers' continued demand for packaging with higher shelf-impact at lower cost with faster turnaround, this year's exhi- bition should be equally exciting. To ensure that the message about flexo's capabilities is clearly delivered, a group of leading suppliers into the flexo industry have formed Flexo4all, a marketing alliance to promote flexog- raphy at drupa. To better understand what Flexo4all is, FLEXO met with Ray Bodwell, North American marketing manager for DuPont Packaging Graphics, one of the sponsors behind the initiative. 1. When did the consortium first come together and what inspired its foundation? Flexo4All is the natural evolution of the "Flexo the Alternative" alliance of flexographic technology leaders initiated by DuPont Packaging Graphics more than 20 years ago. Flexo4all was created in 2007, with the objective of ensuring that flexography is posi- tioned as the best all-around printing process to satisfy the broad range of needs within packaging, and no longer just an "alterna- tive." The name "Flexo4All" was chosen to suggest that this print- ing technology is ideal for almost all substrates, all segments, all applications, all budgets, and so on. 2. Who are all its members? What qualifies one for membership? There are 19 founding members of the Flexo4all alliance---all recognized leaders in the package printing sector. The alliance includes consumable, equipment and workflow suppliers who share a common goal: the continued advancement of flexography as the technology of the future. Finding Flexo At Drupa New Consortium Promotes Process