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FLEXO Magazine : March 2008
Until recently, there was an adv slogan by technology company Em that greeted arriving passengers a baggage collection area in Atlanta busiest airport in the world with s million passengers passing throug year! It reads, "17 Million new Chi consumers of plastic will be born this year. Are you ready?" It's a sobering realization of the potential depletion of the Earth's assets. KEY MARKET DRIVERS Thus, the increasing price and de- creasing long-term availability of fossil resources has resulted in increasing calls for sustainable development in all areas of our lives. All around there is a major focus on sustainability. The U.S. is a major driver in this. There is also an increasing governmen- tal and industry awareness of the need to develop the use of sustainable resources. We need to preserve our environment today for future generations. Companies now have the opportunity to align their packaging policies within corporate social responsibility programs. What about waste? One of the most pressing problems today is what to do with various waste products. For example, retailers want to be able to send "back of store" waste straight to the compost facility, without the need for separation. Then there's consumer demand. Consumers generally do not like packag- ing, but they have a very positive view of biodegradable packaging. It makes them think they've done their bit for the envi- ronment. You see, the consumer makes an easy link between natural food and natural packaging. Numerous studies have shown that consumers proactively choose bio- packaging as long as they can recognize it! Of course, that's a major problem be- cause bio-packaging is not always readily identifiable. Retailers and marketers want to take advantage of these issues thereby creat- ing a significant market opportunity. They are therefore keen to offer bio-packaging in certain segments (e.g. organic & "own label" categories), and we see many such programs within the major supermarkets. Carrefour, Wal-Mart, Costco, Whole Foods and Wild Oats, among many others, ing, and is actively engaged with suppli ers to identify alternatives. Also, organic supermarket Wild Oats has transitioned its petroleum-based plastic containers in its delis to containers made from corn. such diverse factors like the use of renew able power; conservation of energy; reduc- tion of green-house gases; right-sizing packaging; limiting the use of fossil fuel; the elimination of PVC and wax paper TECHNOLOGIES & TECHNIQUES