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FLEXO Magazine : December 2012
FLEXO covers the entire package development chain— from consumer product company concept to design, prepress, printing, converting and in-line/off-line finishing. Sustainable FLEXO, a web- only quarterly e-zine, expands upon FLEXO’s traditional print offering to include Packaging Lifecycle Management + environmental impact, compliance and regulatory issues. FLEXOLive!, designed to offer “Bytes on Business,” in an easily digestible news format, keeps readers tuned into industry happenings at mid month. Special editions serve as Forum Show dailies. media kit 2013 Bright prospects and big business—it’s the sim- plest way to describe flexographic printing and its future forecast. This scientific art stands as the print process of choice across major packaging medi- ums—labels, shrink sleeves, flexible packaging, stand-up pouches, pillow packs, corrugated boxes, preprinted linerboard, folding cartons, envelopes, towel, tissue and napkins. FLEXO Magazine, The Flexographic Technology Source, is the voice of this industry and the official publication of its largest advocacy group—The Flexographic Technical Association and its Foun- dation. It stands committed to reporting on all measures that guarantee consistent, repeatable print results, from one run to the next—on any of the estimated 3,000 flexographic presses installed in North America. Hundreds of billions of dollars in trade attest to flexography ’s reach,reputation and success. FLEXO covers the vibrant industry that is responsible for better than 60 percent of the world’s printed packag- ing—where annual sales are approaching $300 bil- lion, and the forecast for growth is considerable—like no other periodical. FTA members deserve it, expect it and rely on information presented in FLEXO to build their business. It’s that simple. A recent, Sum- mer 2012, membership survey confirms the facts. FTA SURVEY SAYS • 93% of members read FLEXO on a regular basis • 84% find editorial content “extremely important,” “ very important,” or “important” • 74% percent look through the whole magazine and stop to read articles of interest • 19% read the magazine cover-to-cover • 96% consider FLEXO “as good as, or far better than its packaging printing and converting periodical competition” • 84% say FLEXO’s content has provided ideas that spark continuous improvement PREFERRED PAGES • 97% appreciate technical content • 95% read industry news • 91% digest business conditions • 87% like how-to, instructional articles • 56% deem advertising content “extremely important,” “ very important,” or “important” PUblicAT ion Statement