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FLEXO Magazine : January 2013
Foodservice Packaging Foodservice package providers can expect business volumes to rise continu- ally over the next three years. Industry-wide revenues will climb from $7.2 billion to approximately $9 billion in 2016. The forecasted boost in business is being pinpointed at 4.1 percent annually. Growth patterns place the segment’s 2016 revenues at $2.5 billion, up from 2011’s $1.9 billion. Annual rate of improvement equates to 5.6 percent. The Freedonia Group reports: Foodservice is by far the largest market for cups and lids. Growth is tied to a combination of convenience and portability, along with healthy eating trends, which will provide further upward momentum. • U.S . demand for cups and lids is forecast to increase 4.1 percent per year to $8.9 billion in 2016 • Lid demand growth will outpace that of cups, rising 4.9 percent per year to $1.2 billion in 2016 • Above average growth for food cups will stem from trends, such as the increased presence of oatmeal in quick service restaurants and coffee and snack shops, and the exponential growth of self-service frozen yogurt shops Labels Freedonia pegs world demand for labels at 51.6 bil- lion square meters in 2015 or $110 billion, representing a 5.2 percent annual increase. Pressure sensitive labels will remain the largest product type and continue to take market share from glue-applied products in major packag- ing applications. Above-average demand growth is also expected in other label segments such as stretch sleeve, heat-shrink and in-mold labels. • Pressure-sensitive labels account for 52 percent of the global label market (in volume terms), a share that is expected to increase even further in coming years • Glue-applied labels remain second largest, account- ing for more than 30 percent of global label market volume through 2015 • Smaller label segments, such as stretch sleeve, heat- shrink and in-mold labels will see fastest growth • The U.S., which accounts for 18 percent of global sales volume, is the largest national label market in the world. Other large, but generally mature markets include Japan and Germany FINAT maintains that global demand will reach bet- ter than 50 billion square meters by 2015. Growth patters for the next 12 months will range between 6 percent and 7 percent. Prime volume markets are foods, beverages, personal care products and pharmaceuticals. In North Ameri- ca, self-adhesive label demand growth has been driven primarily by specialty ap- plications Self-adhesive labels are seen as a dynamic and cre- ative sector of the packaging chain • Unparalleled flexibility and versatility are key attrac- tions • The industry remains deeply committed to sustain- ability, lean manufacturing, and, of course, meeting or exceeding buyers’ needs in the areas of aesthetics, applied performance and price Alexander Watson & Associates (AWA) places label industry grow patterns at 2.3 percent and observes that the U.S. is revitalizing its domestic manufacturing base. Point- ing to what lies ahead, forecasters see: • Pressure sensitive label market share at 39 percent • Glue applied at 39 percent • Sleeving at 15 percent • In-mold, 2 percent • Other, 5 percent Foods and beverages lead label usage in North America, but shrink sleeve labels are the prime drivers of growth in busi- ness volumes, gaining 8 percent for the most recent year. As a result, film substrates are growing in acceptance and use at rates greater than paper. Optimism and stability are two trends asserting themselves and establishing a strong- hold as the talk of the market. Flexo and UV Flexo repre- sent the largest installed base of narrow web and mid web presses today. Digital is gaining ground and represents the strongest competition. 12 FLEXO january 2013 www.flexography.org