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FLEXO Magazine : January 2013
flexodaily.com fb.com/ andvre twitter.com/ andvre linkd.in/ AndVre youtube.com/ andersonvreeland gplus.to/ andvre Connect With Us Color Management Workflow Assistance Proofing Applications Process/Quality Control FlexSys Simulator Training G7 Certified Expert Training Digital PlateMaking Best Practices Press Fingerprinting & Characterization Flexo Training & Technologies Maximize the effectiveness of your personnel, equipment, software and materials. A&V offers training programs and support designed for every level of flexo experience. Training is offered on-site at your location, at our locations or online (check out Flexo TV on our website where you can instantly watch and learn). theDif ference! Experience Your Location Our Location Online 866.282.7697 | fx: 800.223.6869 www.AndVre.com | info@AndVre.com See us at INFO*FLEX booth #301 AV_9655_TrainingTech_ad2.indd 1 12/17/12 12:32:01 PM review has shown, packaging can, and does play a larger strategic role in helping brands create relevance for consum- ers/shoppers. n About the Author: Jim Lucas is executive vice president, Global Insights & Strategy, at Schawk, Inc., a leading pro- vider of brand development and deployment services. An avid student of shoppers and retailers, Jim has been very engaged in the development and practice of shopper market- ing. He is a frequent author and speaker, both domestically and globally. He is also a major contributor to the popular international book, now in its 2nd edition—“Shopper Market- ing: How to Increase Purchase Decisions at the Point of Sale” (Kogan Page, April 2012). Prior to joining Schawk, late last year, Jim held executive positions in planning and shopper marketing at Frankel/Arc, Euro, Sales Machine and most recently was Global Director Retail Insights & Strategy at DraftFCB. He received his PhD from the University of Chicago in Sociol- ogy & Statistics and his MA and BA from Loyola University of Chicago. You may contact him at James. Lucas@schawk.com http://www. schawk.com www.flexography.org january 2013 FLEXO 19