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FLEXO Magazine : January 2013
markets. Watch for available flexo materials in the near future. Prototyping: More and more consumer product companies are looking for ways to generate pre-market prototypes of their products for design review, display, and marketing campaigns. Some prototypes are completed as virtual designs – specialty software allows the user to build from a wireframe, place graphics, and then display the prototype in a virtual store or home with lighting and shading effects. For the tangible need, devices are now available that can simulate embossing, cutting, and gloss, as well as provide UV ink laydown on nearly any substrate, including shrink films. Pressroom Toys: The spectrophotometers of the future are here, and they look like iPods! With touchscreen panels, easy to set parameters, and Bluetooth syncing, the press operator may find just a bit more joy in process control. n About the Author: Jessica Harkins is technologies manager for Anderson & Vreeland Inc., Bryan, OH. Prior to 2010, she worked for EskoArtwork as the Flexo Implementation Quality (FIQ) supervisor with a strong focus in digital laser imaging, platemaking, finger- printing presses and software—includ- ing HD Flexo and Digital Flexo Suite applications. Hawkins earlier worked for Schawk, Chicago, where she held the position of technical director and engaged in research and development work on digital plates, press curves and photopolymer in-the-round. Jes- sica is a graduate of Clemson Univer- sity with a degree in Graphics Communi- cations. www.flexography.org january 2013 FLEXO 43 The latest specrodensotomiters feature touchscreens, easy-to-set parameters and Bluetooth syncing.