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FLEXO Magazine : January 2013
Plants & Processes Color & Complexity Manage & Minimize Its effect on the Printing/converting Process By Greg Platt Color and its complexity is not defined by flexography— the press, the inks, plates, tape, anilox rolls or any other part of this printing discipline. Neither is it de- fined by any of the competing disciplines of lithography and gravure. Color is complex because of the human brain and the wide range of color perception that we, as colleagues, interact with daily. No matter the color management system used, no matter the expanded gamut system used—even on the most capable flexo press—the perception of the viewed color by the cus- tomer makes it complex. Over the last 15 or so years, flexography has exponentially improved its capabilities, its quality and its match to the con- tract proof with regard to color. The one remaining challenge SUBJECTIVITY VS STANDARDIZATION • Flexo’s one remaining challenge: the customer • Its biggest improvement: getting on board with color management • Innovative technologies take time to gain acceptance in an industry where subjectivity is the rule • Printing on multiple substrates, using multiple ink systems, makes color more difficult to manage • With versatility comes the lack of standardization for color and the ability to apply it across the various flexo segments of the packaging industry 58 FLEXO january 2013 www.flexography.org