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FLEXO Magazine : February 2013
Plants & Processes Corrugated Packaging in High Definition a Whole new carton By Jeff Dumbach Retail establishments are constantly making additional demands of corrugated packaging. It must transport, protect and now with spectacular images silently con- vince the consumer to take it off the shelf. Corrugated Syner- gies International, LLC, (CSI) Renton, WA, has embraced this challenge through development of advanced graphics dis- ciplines and processes. CSI recognizes that global retailers no longer view a box just as a box. The box is now an image bearing billboard, a visual communication vehicle and sales person sitting on the store shelf shouting. “Look at me. Take me home.” With its process, CSI helps to satisfy the need of retailers to sell more product than has been sold before in that valuable store space. In order to achieve this, the retailer must have the confidence that every container is delivered to the approved standard and of the same shelf appearance. High definition printing is the realization of bringing to- gether the best of all the participating elements and deliver- ing these containers with no perceived variation from the standard. For the first time, quantity and quality demands are considered of equal value. How is this achieved? Over the last four decades, this progressive project development and management company through innovation and vision, has proven what corrugated must be in the 21st century. CSI is now focusing on brining the advantages of Preprint to the box making and retail communities through the implementation of the short run “on demand” process utilizing its disciplines and technology suppliers. CSI’s further objective is to take the data of audited results and pass it on to the supply chain as a method of measuring performance. (CSI believes: There is no middle ground. Anything other than aspiring to complete control degrades the result – one standard over the entire run that is repeatable on demand.) The culmination of this process will be a product which is unique, cost effective and environmentally friendly at many levels. STEPPING BEYOND TRADITION Traditionally, corrugated has carried basic images and information of packaged contents such as: “Fragile, This End Up.” Why can’t box plants print successfully, where quality and quantity are commensurate values? Most box plants are inherently dusty from board converting operations; have little control over daily / seasonal temperature swings; significant variations in print substrates, inconsis- tent ink and plate management disciplines and the inherent characteristics of corrugated sheets, such as washboard, warp and the like. First and foremost, these facilities are box plants Corrugated SynergieS international (llC), renton, Wa • 1982–Established the first dedicated sheet feeder facility in North America • 1982-2013–More than 60 sheet plants integrate raw material supply, utilizing the services of CSI. The company developed nine highly successful sheet feeder operations, as well as three full line box plants, employing 14 state-of-the-art corrugators • 1990s–Embarked on an intense program of ad- vanced flexo print development, in concert with technically superior partner suppliers • 2004–Added seven-color Martin DRO NT, complete with inter-station IR dryers and UV curing to the exist- ing equipment lineup • 2000s–Commercially available flexo printed corru- gated products of unparalleled quality and quantity, capture many FTA, TAPPI and AICC awards • 2013–Technical excellence is the priority as the com- bining of advanced inks, plates, anilox, fully inte- grated vision inspection systems, color management, registration and image verification takes place—all at extreme volume production speeds. Two new sheet feeder projects underway 52 FLEXO feBruary 2013 www.flexography.org COrrugatEd SynErgiES intErnatiOnaL, LLC Fta MeMBerSHiP Portrait: