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FLEXO Magazine : February 2013
Technologies & Techniques FOG’D 2012: Reality Flexo equivalent quality, superior economics, in lab & Production By Mark samworth In 2001, FTA’s Forum staged a groundbreaking test of flexo print quality compared to gravure and offset. Presented in Nashville, TN, the original Project FOG (Flexo, Offset, and Gravure - but not Digital) compared jobs and ranked them based on consumer surveys. This project received worldwide recognition and positioned the partici- pants as “best in class” to both the flexo print and consumer product company communities. The methodology was reasonably simple. Once a job was printed in flexo, as well as another, different process, 100 con- sumers and 50 print buyers rated each print sample from 0 to 10, based on visual appearance or print quality. Results were extremely positive, as flexo work was scored comparably to that of the other processes. It validated that flexo quality was equal to that of offset and gravure and that jobs printed by flexo would not demonstrate any noticeable difference. In 2001, few jobs were printed both flexo and offset or gravure. Project FOG demonstrated that it could be done and showed the world that flexo was capable of producing qual- ity equal to offset and gravure. With FOG’D 2012, FTA wanted to show more than just pretty print samples. It wanted to go beyond the original FOG of 2001 and show something that its printer members could not have shown in 2001. When thinking about a methodol- CheCking in PARTneRS & PROgReSS • Label-Pak removed its offset press from its facility and is winning more bids. With sleeves, press down- time is only 25-50 minutes between jobs. Only 100- 500 feet of substrate is wasted during makereadies. Greater efficiencies in HD flexo have offered 30-40 percent additional capacity...page 62 • American Packaging continues to work with other plate manufacturers to fingerprint their press with flat top dots. Expects that by 2014 everything will be printed in high definition...page 62 • Flexo Print’s trials with a new color management system led it to begin experimenting with extended gamut printing. It is in the process of convincing customers of its advantages and making some headway, gaining acceptance for extended gamut printing in other regions of the world...page 64 • G3 is confident in its ability to match flexo to offset when it comes to wine labels. In 2013, G3 continues to focus on innovative products to better serve the wine and spirits industry, most recently releasing the Gfresh cold/wet PS label innovation...page 63 • Ultra Flex believes that gravure offers high quality images and solids, but delivers only medium-quality type and a higher prepress cost. Flexo has definitive advantages, including high quality images, solids, and type, lower costs and faster turnaround...page 67 • Worcester Envelope is learning to take advantage of its expertise in expanded gamut printing. It offers more vibrant images while accurately reproducing virtually all required brand color...page 69 60 FLeXO feBruary 2013 www.flexography.org FOrum FLashback samples produced by Project fog’D partner printers, actually distributed at fTa’s 2012 annual forum.