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FLEXO Magazine : February 2013
WORCESTER ENVELOPE: Vibrant Images, Required Color Worcester Envelope, located in Auburn, MA, has both flexo and offset presses to print its envelopes. It was not allowed to offer printed production samples. However, a customer allowed it to share the samples produced to decide whether flexo could offer the same quality as offset. With all of these image elements to look at, the customer came to the conclusion that “from arm’s length we could not tell them apart...and that’s all that matters.” Resolution held up better in flexo and did not result in a slur — not uncommon with offset. Posi- tive and reverse type were printed well in both flexo and offset. Like many of these printers, Worcester Enve- lope sees HD Flexo as a priority. It also intended to test the performance of flat top dots against round top dots in 2012, producing both with new technology directly from ablation imaging. And, like many printers, Worcester Envelope is implementing expanded gamut, adding OGV inks. Testing of seven-color gamuts indicates that compared to four-color printing, it can create more than double the volume of cubic LAB units. The company continues to test flat top dot technology from its plate manufacturer into the early part of 2013. Team members are finding that they can hold highlights much better—with less gain. Worcester Envelope is also learning how to take advantage of its expertise in expanded gamut printing. It feels confident that customers will be able to do more things with artwork than with solely 4-color process work. In particular, they can offer more vibrant images while accurately reproducing virtu- ally all the required brand colors. n OFFSET (Magnified) FLEXO (Magnified) OFFSET (Magnified) FLEXO (Magnified) www.flexography.org FEbruary 2013 FLEXO 69