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FLEXO Magazine : March 2013
Industry Indicators Consumers Will Fork Out More for Fresh, Sustainable Packaging Ipsos InnoQuest is now reporting that consumers are will- ing to pay more for packaging, particlarly when freshness, environmental friendliness and innovation stand out as points of differentiation. The trend holds globally, based on a poll of 19,883 shoppers from 26 countries, spanning the world and including the U.S ., Canada, Mexico, Western and Eastern Europe; portions of Asia and Africa, as well as South America. Survey results released by the New York based organiza- tion in late February, indicate that: • 55 percent of consumers are willing to pay more for pack- aging that keeps food fresh for longer periods of time • 42 percent will likely pay more for re-usable containers • 39 percent will hand over additional money for conve- nience features that simplify use Conversely, sophisticated package enhancements, like temperature controls, mess/spill prevention and portability do not encourage shoppers to reach deeper into the wallets/ pocketbooks. Approximately one-third of worldwide respon- dents say they did not see value in those propo- sitions. “Packaging plays a key role in con- sumer pack- aged goods innovation, whether mar- keters are introducing new products or trying to invigorate existing brands,” says Lauren Demar, CEO, Ipsos InnoQuest. “As a key driver in the consumer’s decision to buy, packaging features can often be leveraged to charge a premium. Our latest findings indicate that consumers place the most value on packaging that preserves freshness and offers environmental benefits. For marketers, there may be an opportunity to win over consumers and increase revenues through innovative package designs that deliver sustainability of freshness as well as sustainability of the planet.” The survey also revealed that certain countries were more likely to say they would pay more for fresh and sustainable packaging: • South Africa, Malaysia and India were most likely to say they would pay more for packaging that keeps food fresh longer • Mexico, South Africa and Indonesia were most likely to say they would pay more for environmentally-friendly packing Spear Acquired by Constantia Flexibles Group Constantia Flexibles Group, headquartered in Vienna, Austria, has signed a deal to acquire Spear Group – one of the leading manufacturers of labels globally. Thomas Unger, CEO of Constantia Flexibles announced the deal and said, “We will be able to serve our customers even better together with Spear, a leading beverage labels busi- ness with a highly attractive, global, blue-chip customer base. The Group’s outstanding technological capabilities present many opportunities for continued profitable growth. We look forward to partnering with Spear’s excellent management team to capture the benefits from combining our businesses.” Spear has been the world’s leading innovator and supplier of pressure sensitive labels for the beverage industry since 1982. The FTA member company, profiled in the pages of FLEXO’s September 2012 issue, has sales of approximately $195 million with 650 employees located at four facilities in North America, one site in Europe (Wales/UK), one site in South Africa and a sales office in Singapore. “ We are excited by the increased opportunities that Spear will be able to offer our customers by joining forces with Con- stantia Flexibles. This combination will enhance our leader- ship position in the technological development of pressure sensitive labeling for primary brand decoration,” added Rick Spear, CEO, Spear. Regulatory approval is pending and all parties agreed not to disclose the price of the transaction. Constantia Flexibles is a leading flexible packaging group supplying international customers in the food, pet food, pharmaceutical and bever- age industries. It has more than 6,500 employees in 50+ group companies in 20 countries. 10 FLEXO march 2013 www.flexography.org ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality Printing Doctor Blades . PrESSInG ISSuES