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FLEXO Magazine : March 2013
For this reason, rebuilt presses are often purchased by converters that fit a certain demographic. Most customers interested in rebuilds tend to run a smaller operation without the volume to justify an investment on a new press. Because of its lower volumes, the converter is unconcerned if a job takes eight hours or six. In addition, these presses are often reserved for simpler jobs requiring no more than six colors and can sometimes be held as a “back up”piece of equipment in case the company ’s main press can’t meet the job volumes. Mark Andy can still offer its customers a level of custom- ization with its rebuilt presses. In one scenario, it acquired a 12-color press. The company broke the press into two sepa- rate parts and resold it as two presses. In another case, a customer asked for a retrofit of two additional printing stations to add onto a used six-color press. For converters considering whether or not to purchase a new or rebuilt press, Daming offers the following advice: “T hey should evaluate if they can afford the capital expense of new. That’s the number one thing. Beyond that, they should look at their capacity and their type of business and deter- mine if new would benefit them. The new presses that we sell really have performance advantages no matter what the size of the run, but if you don’t have a need for that, or the means, then you buy used. ” RETROFIT BY REQUEST While some converters may be looking for extra help with simple jobs, there are other converters who need to upgrade in order to meet the growing demands of their clients. When a request comes in that a printer can’t meet with its current capabilities, it may be time to retrofit. Mark Andy has provided retrofitting services for some time, receiving requests for a wide range of retrofits. Daming says requests fall into one of two categories: add-on capabili- ties, such as an RFID or cold foil module; or performance enhancements, like a tension system retrofit. By far, the most popular request is for an additional print station. “Print stations are the most popular retrofit request we receive, and these requests come from both small and large converters. We’ve retrofitted older presses with these stations, but it’s also not unheard of to add on modules to presses that are only a couple years old,” says Daming. Unlike the rebuild market, there is no clear demographic of buyers within the retrofit market. Oftentimes, the driver is a potential new project or client, and converters—both large and small—justify the cost of adding a new capability because of the business it will produce. While a retrofit fulfills a need for added capability, it isn’t necessarily the most cost effective option. In the case of ret- rofitting a newer press, “What typically happens is a person Rebuilt and ready for installation...A Mark Andy 4150, 10-in press, as it arrived for refurbishment (right), midway through the process (left) and finished and ready for delivery (center). The press, originally manufactured in 1998, was recently rebuilt. Installation at its second home was set for this month. 38 FLEXO MARch 2013 www.flexography.org