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FLEXO Magazine : April 2008
FTA TODAY z - VI ... D: III :z: VI - .... III :) a. Power in Print... T en questions...Telling answers... A strong vote of confidence from a loyal cadre of readers-We recently asked you, to evaluate your magazine and all it offers. FLEXO's subscribers, to no surprise, complied-big time. Many endorsed sticking to established tradition. Others voiced appreciation for new directions. Results with such real meaning will certainly be taken to heart and suggestions acted on. We surveyed thousands and can report out a response rate in excess of 7 percent. Translation: the poll, by most standards, met with great success and drew 720 completed comment cards. By classification, 78.2 percent were "readers," and 21.8 percent were "readers and advertisers/potential advertisers." Compelling data places the periodical in good steed. It's widely recognized as embracing the Flexographic Technical Association's mission and complementing the association's efforts in promoting the advancement and acceptance of flex- ography as the print process of choice within the global pack- age printing and converting community. Wonder exactly what the data collected says? Here is the rundown. Question: "How do you rate the editorial content, quality and quantity of information presented? Almost 15 percent of you say "excellent," with the vast majority-nearly 60 percent FLEXO EDITORIAL CONTENT AND QUALITY 0.001 % - opting for "very good." Another 23.2 percent rate FLEXO as "good." All told, 97.6 percent of the sample audience, award FLEXO a grade of good or better. Impressive? We think so. And yes, we're proud of the ac- complishment. That said, we'll admit that 2.2 percent of those polled label content "fair," and yes, the magazine got one poor vote, representing .001 percent of the sample. Our resolve, as always: to do better. One other impressive fact: 83.9 percent of readers polled, describe FLEXO as a "benefit of FTA membership." Question: "Do you find FLEXO's frequency sufficient to meet your needs?" Overwhelming response, 82.9 percent, in- dicates that 12 issues annually is the right mix. Six times was, however, the preference of 7.7 percent of those polled. Tied, with a 4.7 percent favored rating are 10- and eight-editions yearly. Interesting point: 63.4 percent of readers, to little or no sur- prise, call for higher page counts if frequency is diminished. Question: "Do you view FLEXO online at www.flexomag. com?" Almost 10 percent say "often." Nearly 70 percent reply "sometimes." Only 21.0 percent of readers never look at the Internet edition. Given those results, 51.5 percent of the sample will read and support an Internet-only publication; but, more than two-thirds of those offer a caveat: "It has to be downloadable and printable." More than 48 percent of poll participants still insist that they do not, and will not, read a magazine online. Of note: 23.5 percent of readers consider both the printed magazine and Internet edition "essential." Almost 40 percent might some day endorse alternating between print and online editions; but a slightly greater percentage will not support such a move. Now, comes the call to action. Question: "What subject(s) would you like to see ad- dressed more frequently in FLEXO?" First place on the reader side, with a tally, or request rate of 70.7 percent, goes to "troubleshooting problems on press." Second, at 69.2 per- cent, comes "emerging technologies and their projected im- pact." "Prepress techniques" sits high on the wish list of 60.6 percent. Fifty-nine percent cite "process control and stan- dardization" as demanding more attention. More than half of all readers indicate they will appreciate additional com- A PR I L 2008 www.f I exog ra p hy.o rg FLEXO