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FLEXO Magazine : April 2008
TECHNOLOGIES & TECHNIQUES a III !c ø :) o u New Dimensions in Flexo , ' w e wanted to find a forum to showcase a new plate tech- nology that solves some common problems that every flexo printer has when working with corrugated board," said Chris Green, general manager of PRPflexo. To accomplish this, Green sent a team down to Clemson University (Clemson, SC) to hook up with Kern Cox. "We can't knock on every door, but we can prove positive impact on every printer that utilizes these plates." But the crew didn't want to put together a boring little printrun using the same tired old imagery. They wanted to take things in a new direction. The technology Green and his team were showcasing was a digital, flat-topped dot. They wanted to dem- onstrate how this new dot shape can create a new dimension in flexographic printing. So they put together a series of images that seemed to jump off the page- almost literally. GET YOUR SPECS The design that the PRPflexo team printed at Clemson in- eluded a 3-D anaglyph image of halftone dots. When viewed with red/cyan glasses, the raised dots appear to pop off the printed board and stand about 3 in. high. "Since this technology is new, we wanted the promo piece to have a novel presentation," said Dave Price, sales manager at PRPflexo. "In addition to the 3-D image, we utilized humor and anecdotal references to highlight the ben- efits of the plate technology. Our cartoon image of Professor Ned, our real-life research director, demonstrated not only technical information, but a sense that we like what we do, and we are not afraid of having some fun along the way." "The pressrun itself was a normal corrugated pressrun in the sense that the setting up and running of the job was independent of the plate type or dot structure on the plate," said Cox. "The pressmanship is the same no matter what the image on the print- ing plates happened to be, which is a good thing. We would not Visitors from Masco Label, left to right, in the back row: Marsha Salvage and Mike Horn. Front row: Don Orr, Darren Hill, Cathy Carr, Shirley Ford, Susie Ramey, Jodi Johnson, and Jerry Seifert (PRPflexo sales rep). - APRI L 2008 www.flexography.org FLEXO