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FLEXO Magazine : April 2008
PLANTS & PROCESSES VI .... III III cC .... David McDowell (left) and John McDowell. All art courtesy McDowell Label. Pride in the Package McDowell Label Makes Success A Core Competency By Christian R. Bonawandt I t's about relationships. It's about having a company-wide philosophy, and getting everybody on board with it. It's about understanding your customers' needs, your suppliers' capabili- ties, and your employees' abilities. It's about expecting the best from everybody, and being determined to deliver the best every time. These are the core competencies long held by David McDowell, CEO of McDowell Label, PIano, TX, even before fir- ing up his company's first press in 1994. "I was with Avery for 10 years," said David. "Avery wasn't a low bidder and wasn't local. I had two factories-one in Los Angeles and one in Chicago-but I was here in Dallas. We had to figure out some way of selling long distance. At the same time, our labels were more expensive and I had to find a way to differentiate." He has since passed that vision on to his son,John, who has, as the senior McDowell put it, "taken that vision and put it on steroids." The company produces high-end flexographically printed labels and full-body shrink sleeves. It has earned dozens of awards over the years from Flexographic Technical Association (FTA), TLMI (Tag and Label Manufacturers Institute) and the World Label Association. And it has done so as a result of diehard determination to produce the best possible quality, and steadfast dedication to never having to say, "I can't do that." - WORKING TOGETHER As stated earlier, much of McDowell Label's success comes from establishing strong relationships, be it with the customer, the supplier or its own employees. "The customer is undoubtedly the king, but we treat our suppliers like gold," said J ohn. "You are only as good as your sources. We are very purposeful in identify- ing our partnerships." Serving the category needs for this respective retailer was a blast! Macy's, in an effort to leverage a whole new customer experience, branded wines with the store's identity. They chose to utilize a beverage-specific clear film material to achieve the "no label look." The artwork commanded that we print with a combination of HDUV flexo inks and UV rotary screen printing for the desired opacity and richness of the color palettes. -John McDowell A PR I L 2008 www.flexography.org FLEXO