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FLEXO Magazine : May 2008
FTA TODAY STAND-UP GUY What I admire about my Dad is his commitment and drive. He has never been detoured from his goals, while always being there for family. He over- comes every obstacle in his way without complaint. Family has always come first, which has to be tough as much as he's on the road and in the air. He's a stand up guy who loves his family and com- munity. He's taught me to be honest and hardworking. When there is something that needs to be done, you do it period. I remember him coming to my baseball and soccer games, straight from the airport, after being on the road for weeks at a time. I always thought that was real cool. He could have went home and showered or slept, but he always came. He's great with my kids-Alexandra C'Alex"), who is six; and Ruby, soon to be two. They love being around him and he's a won- derful influence on them. He's a great dad and a great person. I couldn't be more proud of him and everything he's accomplished. Dad's hobbies are golfing, and his motorcycle for sure. He even likes old cars, but not as much as Grandpa. He has always been involved in the Lutheran church, serving on the board and volunteering. He has gone with the men's group to the Carolina's to build houses for Habitat for Humanity several times. In Bryan, when some kids were trying to get a skateboard park built, he jumped in and used his connections and influence to help raise $90,000! He likes traveling to new places. He and mom are always going somewhere with their friends. Dad has two sisters, one older and one younger. The older lives in Germany and he keeps in close contact with her. Actually, he's always in contact with everyone. -Keith Vreeland "Something that many do not know about Howie, is how in- novative he is in our local community and his church. Howie is a true humanitarian. He places a very high regard on all of the employees of A&..V, as well as their families. Howie is always there to offer a helping hand or support when needed." Tammy Heisler, who has worked with Howie for 25 years, ex- pressed similar thoughts. "Howie is a very strong leader, who I feel very comfortable follow- ing; as do all of the em- ployees. Professionally, he sets standards high and is there to help guide and support us in achieving the goaL" CAREER SNAPSHOT A career in flexog- raphy was launched in summer 1967. Still a Bryan High School student, Howie reported for work ready to learn every facet of the busi- ness. And every sum- mer thereafter, straight through his days at Adrian College, Adrian, MI, Howard B. Vreeland, Jr. continued his all-encompassing apprenticeship. First assignment after graduation-sales training. Immediately thereafter, he was dispatched to Los Angeles. His territory: south- ern California, Utah, Colorado and Nevada. His tenure: one year- August 1972-August 1973. Territory number two: the southeast, specifically Tennessee, Georgia, North Carolina and South Carolina. Home base from August 1973 to November 1974: Atlanta. From there, it was back to Bryan with a stint as product man- ager, Flex- Light@ photopolymer printing plates. Two years later, he was promoted to regional sales manager, responsible for Ohio, Michigan, Indiana, Kentucky and Western Pennsylvania. - MAY 2008 FLEXO Summer 1978 brought with it a promotion to vice president, Anderson &.. Vreeland, Midwest, as well as appointment to the firm's board of directors. In 1985, Howie was named general manager, responsible for sales, inventory and profitability of A&..V's salesj warehouses in Ohio, Georgia, Texas, California and Illinois. Today, as chief operating officer, he oversees operations at a 112,000 sq. ft. design, engineering and manufacturing facility in Bryan, where he and the team offer a "systems approach" to flexo platemaking, with state-of-the-art plate processors, materials and prepress equipment. VOLUNTEER PATH For the past 35 years, Howie has been ac- tively involved in FTA and other graphics arts associations. He has been a frequent speaker at FTAjFFTA Workshops, Roadshows, Conferences and Annual Forums. He professes to be a true believer in participation and a true advocate of FTA. Once an Excellence in Flexography Awards judge, Howie later played a recurring role on the Awards Committee. At one time, he took the helm of FTA's Supplier Leadership Council, where as chairman, he was instrumental in development of a SupplyLine newsletter. Other FT AjFFT A committees that Howie was associ- ated with included Project Evaluation and Flexo in High School. In 1992, Howie was elected to FTA's Board of Directors, where he filled a three-year term running to 1995. That year, he was elected to the Foundation's Board of Trustees and two years into his tenure he was elected chairman. He later held a seat on FlexSys Training Corp.'s Board of Governors. www.f I exog ra p hy.o rg