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FLEXO Magazine : Golden Anniversary Commemorative Journal
THE 19805 (L-R) Harold Fernau. George Parisi. and Gerry Shields stand beside a welcome banner at Forum 1984. New Orleans. LA. THE EIGHTIES: A SNAPSHOT IN FTA, FFTA HISTOR'l.. " F 1exograPhY today is a giant and sophisticated industry which fights hard to increase its share of the packaging business, and which has made truly dramatic improvements in the quality of reproduction, particularly process color work. Today, the consumer totally takes for granted the photography on frozen vegetables and fruits, the crispness of snack graphics, the elaborate decoration on beer or beverage carriers, the delicate detail of wall cover- ings or gift wraps, and the brutality and simplicity of garden fertilizers or cement bags. All of these achievements did not just happen! They are the fruit of your labors and the executional response to the marketing requirements of your clients... "Growth-technical and practical, cannot happen unless we are all pushed, shoved, prodded into action. And, we users, and more specifically, the design fraternity, are quite good at this sport. We know how to push and we won't quit." -M.M. Lomont, Quaker Oats Co., Flexo End-User and Forum 1983 Presenter Table-Top Exhibits of the early 1980s. like this one. in 1984. evolved into the modern-day INFO*FLEX. 56 FTA 50th Anniversary Journal
Flexo Sustainable Spring 2008