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FLEXO Magazine : April 2013
Industry Indicators Future Of Print According to a new study conducted by duomedia, it is absolutely clear that print must adapt in order to continue to play a crucial role in the communications mix. duomedia, a leading agency specializing in public relations and marketing communications for the graphic arts, industrial, and technolo- gy markets conducted a survey in the fourth quarter of 2012 to gain insight from key consultants in the graphic arts industry. Respondents urged printers to go beyond being just a sup- plier, and to work more closely with customers and brands to establish themselves as value-added service providers in the marketing and communication supply chain. Many respondents flagged the growing trend for short-run, on-demand work, which is being facilitated by advances in digital printing technology. High volume printing will decrease over time as more print is produced on demand. The survey indicated that interactivity is key to the future; such as magazines, commercial print or packaging, QR Codes, personalized URLs or augmented reality; there are a variety of ways to make print interactive and blend it more seamlessly with digital communications strategies. In terms of sustainability, respondents suggested that all companies operating in paper-based industries should be more vocal in communicating their sustainability accredita- tions and initiatives, particularly as digital-based companies will come under greater environmental scrutiny in the future than they are today. How do We Label the Future? By Jules Lejeune, managing director, FiNat Technology innovation is changing the face of the entire print industry; and as commercial print dwindles as a result of downloadable reading matter, packaging print is growing exponentially. Today ’s modular presses make it possible to use multiple ”traditional” print processes – UV flexo, screen, foil blocking – in the one machine pass – as well as digital print for personalization, barcoding, etc. E-commerce has long been a key to the effective running of the relationship between labelstock supplier and label converter, and today ’s “back office” at the label converter can be seamlessly integrated with the front end. Using today ’s most up-to-date systems, which match those of the customers, is key. Today, the founders of these businesses are reaching retire- ment—and the succession-planning process must begin. The savoir faire of young managers in what is a specialty convert- ing industry is crucial – in terms of sound strategic business planning, as well as in-depth familiarity of technologies. Spe- cialization is one route available for the younger generation. Whatever is to come, the future will still need a label. Consumers still have to be able to pick the right product from the retail shelf – and only a physical label of some kind can enable us to do that. OMET Celebrates 50-Year Anniversary OMET Lecco just reached an impressive and important milestone and has reason to celebrate. Fifty years in business deserves to be celebrated and remembered. Omet kicked off the celebrations by participating in Tissue World in Barcelona in March 2013 with a booth dedicated to the 50th Anniversary. Soon, it will be followed by a May celebrations that will include an event dedicated to the trade press and leaders. There, the company will unveil the company monograph “OMET 50 years of Passion and Excellence”. The celebrations will continue with participation in La- belexpo Europe 2013 in Brussels, where OMET will reveal a new look with great effect. The celebrations will end with an internal event dedicated to employees. Harper Announces Launch of the HEX division Global anilox roll supplier Harper Corporation of America has unveiled its latest division: Harper Echo-Xccessories (HEX) division. This move has allowed the Harper team to introduce new items to its line of products, thereby truly be- coming the one-stop shop for printing companies. “I am very excited about the new HEX division,” comment- ed Lee Kluttz, vice president of operations. “ T his new facet of Harper Corporation will complement our current products and services while providing a higher degree of support to in- dustry professionals. As such, it will assist the Harper team in 12 FLEXO apriL 2013 www.flexography.org PrEssIng IssuEs