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FLEXO Magazine : April 2013
Monday, April 29 14 8:00am - 10:00am Excellence in Flexography: Winner, Winner, Chicken Dinner! Was this your first year entering the Excellence in Flexography Awards Competition? Are you wondering if you can compete? Have you entered in the past with limited success? For the first time at a Forum, this session will reveal exactly how the competition works, what the judges focus on, and how the distinct difference between ‘Degree of Difficulty’ and ‘Level of Execution’ makes it very fair by leveling the playing field so everyone can compete. As an added bonus, we’ll be offering important hints on: how to improve your odds; how to make it easier to gather samples and get them entered; how to identify likely candidates; why following the rules is so important; and how to get involved in the judging process. Session Chairs: Steve Mullins, Exopack and Mark Coffman, Dixie Graphics 10:30am - 12:30pm Expanded Gamut We know the general use of Expanded Gamut printing has continued to grow – from the number of prepress separations, to the number of printed jobs, to the number of printed pounds, to the number of packages on the shelf. The growth has been driven primarily by advantages at the printer, including improvements in consistency, efficiency, and productivity, plus reductions in inventory and complexity. How should we characterize the current state of the technology? Hear three industry experts describe “where, how and why” Expanded Gamut is today with integrated presentations covering key aspects of the technology’s growth and maturation. Session Chairs: Brad Taylor, DuPont Packaging Graphics and Mike McGinnis, RR Donnelley The Current State of Expanded Gamut Flexographic Printing This presentation will serve to establish the current state of expanded gamut flexographic printing. The presentation will begin with an overview of FIRST (Flexographic Image Reproduction Specifications & Tolerances) and the standards being developed for expanded gamut flexographic printing. Then, there will be a summary of current trends: how much is actually being separated for expanded gamut, and how much is actually being printed using this method. Mark Mazur, DuPont Packaging Graphics Expanded Gamut & The Tipping Point - The State of the Technology Revisited At the 2009 FTA Annual Forum in Orlando, Mark Samworth and Al Bowers were asked to deliver a presentation as to whether expanded gamut had reached “the Tipping Point”. From the best- selling book “The Tipping Point” by Malcolm Gladwell, Mark and Al concluded that Expanded Gamut had not “tipped” - or moved from a niche technology to a mainstream technology. They cited three factors required to tip as: 1) improved spot color accuracy, 2) improved expanded gamut proofing, and 3) changing the rules. In 2013, we have an entirely different story. We’ll look at the same three factors, discuss some new concepts, and show that expanded gamut has indeed “tipped”. Mark Samworth, Esko The Gold Standard: Proofing for Expanded Gamut Print Expanded gamut printing continues to gain traction in the flexo industry, especially with flexible packaging, as it offers significant advantages with combination printing. As CPCs continue to adopt this method of printing, they demand better predictability of their packaging. Since the inception of expanded gamut, proofing has always lagged behind the core color technology use for separations. Today, with the introduction of new proofing devices, software and other technology, proofing has improved with better predictability of the final product. Kevin Bourquin, Cyber Graphics, LLC