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FLEXO Magazine : May 2013
it’s actually been shown that holistic designs are easier to print ECG than are conventional designs. It’s also been shown that the color variation – highly detectable on the large “blocks” of color used in conventional designs, is far less detectable in the complex, dynamic graphics of holistic designs. ECG printing has tipped in the period between 2009 and 2013. It now encom- passes an estimated 11 percent to 16 percent of packaging printed flexo. Three reasons cited in 2009 have come to frui- tion and are a large part of the reason for ECG reaching the tipping point. The additional trend of improved flexo plates and imaging (known to many as high definition flexo) is another significant reason for the success of ECG. None of us has a crystal ball to pre- dict the future, but it is easy to foresee that ECG could grow to encompass the majority of packaging before the end of this decade. n About the Author: Mark Samworth, consultant, color excellence, Esko, be- gan his career with DuPont, where he held numerous positions in the areas of flexographic plates and electronic imaging. Mark joined EskoArtwork in 1997 and is currently focused on con- sulting in screening, cali- bration, G7, color manage- ment, and expanded gamut. He holds 10 patents in digital imaging – including FlexoCal, Hybrid Screening, Plate Cell Patterning, Concentric Screening, Equinox expanded gamut technol- ogy, and PressSync. He has authored numerous articles in the industry ’s major trade publications and presented many papers at the industry ’s major trade forums. In May of 2011, Mark was inducted as the 49th member of the FTA Hall of Fame. Mark received his Bachelor’s in Print- ing Science from RIT and his Master’s in Business Administration from the Uni- versity of Delaware. He lives in Wilm- ington, DE with his wife, two daughters, and Chesapeake Bay Retriever. Typography is now part of design. The rules for evaluating typographic tools could not have even been conceived of prior to the desktop computer revolution. www.flexography.org may 2013 FLEXO 37 Change your thinking. Better your business. Control your destiny with the P3. For an investment comparable to most pre-owned presses in its class, the P3 opens up a world of options to expand your capabilities — and your business. It’s low risk and all reward. Award Winning Design for Technical Innovation. Go to markandy.com/efficient w ww.markandy.com YOUR FUTURE DEPENDS ON THE PATH YOU CHOOSE.