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FLEXO Magazine : July 2013
publisher’s ink Graphics Management & Metrics Complex details, exacting standards, unforgiving requirements, increased flex- ibilities and cutting-edge tactics—all these elements must be factored in to modern day design protocols. Today, sophisticated print quality management techniques combine with streamlined automated workflow tools to capitalize on versatility and functionality and deliver eye-catching special effects. There is no denying the fact. The argument is sound: “It has to be that way.” Speed, spot color, precise structure and shape, as well as tight printing specifi- cations, factor into the equation. The solution once developed and deployed, must deliver value and authenticity in a consistent, accurate message that preserves image quality and exudes both power and profit potential. Welcome to the field of graphics management! The process, which was at one time, simply called “prepress and design,” now encompasses so much more. Thanks to advanced computer software that is utilized to enhance imagery and preserve a package’s integrity, the brand owner’s “go-to-market” focus is growing ever stronger. The same could be said about every consumer product company ’s insistence on getting things right the first time, every time. These marketers will not compromise on either color consistency or cost efficiency. Their stance is well recognized by all members of the design community. It’s changed the face of traditional trade shops and helped them to evolve into pre- media service providers. At the same time, a graphic designer has segued into a visual marketing specialist, absorbing duties that were once performed by the likes of typesetters, strippers and a host of others. As the pages of this issue will clearly point out, the profession has come to rely on big data—often referred to as key performance indicators—to produce bigger solutions. Critical communication remains an integral part of the design plan. All involved must be, and stay, graphically proficient, client savvy and both customer and consumer oriented. Reliance on performance metrics and insistence on adhering to best practices is essential to success in their quest to produce vibrant, dynamic packaging that conveys a call to action on the part of shoppers who encounter the item on the store shelf. From fast-paced prototyping to expanded gamut printing, gray component replacement, utilization of custom design facilitating anilox rolls and incorporation of elastomeric plate materials, packaging development team members are meeting the mission as it is spelled out to them. As they do so, their eyes remain focused on the horizon and the new technologies soon to debut that will keep them moving forward and drive more profitable artwork production. FLEXO conveys the story as it now stands, in July 2013. Obviously, there is more to come. 12 FleXO July 2013 www.flexography.org 12 FleXO July 2013 www.flexography.org FTA TODAy FTA Board of Directors FFTA Board of Trustees Jim Nelson Chairman, FFTA Board of Trustees Great Lakes Packaging Corporation Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt FFTA Chair Elect Kimberly-Clark Corporation Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Michael Reinhardt FFTA Vice Chair, Solicitations Windmoeller & Hoelscher Corporation Hank Welter FTA Vice Chair, Printers/Converters Exopack Mark Cisternino President Flexographic Technical Association Peter Hartman Polymount U.S. , L LC Ian Hole Esko Eric Jones The Label Company Kelly Roberts Canflexographics Mary Sullivan Mark Andy Inc. Howard B. Vreeland, Jr. Anderson & Vreeland Incorporated FLEXO Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez International Paper John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd