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FLEXO Magazine : July 2013
range black, maintaining the shape and depth of the original. This process opens the window of latitude immensely for the press operator to achieve color without compromise. Because of the advantages and complexity of GCR, it is important to partner with a company that is experienced in GCR separations. By using techniques like GCR, cost savings and quality improvements are achieved simultaneously. Also, with files converted to GCR; pressmen now have fewer issues with neu- trals varying on press. Neutrals that were once three colors, are now mostly black. With less ink behind grays, you’ll expe- rience much less variation in color overall as environments change throughout your pressrun. Hue changing neutrals are a thing of the past. ADDITIONAL CONSIDERATIONS In the current “just in time” marketplace – longer pressruns with large inventories are becoming less practical. Because there is now an alternative to rotogravure with a substantial cost savings, designers have more opportunity to change their graphics as customer tastes change. The decreased cost and increased flexibility of laser en- graved elastomer sleeves allows designers to match printed designs to ever-changing marketing needs. Designers can keep the look of their product fresh and original, and more easily incorporate seasonal, promotional, and specialty run instead of having to re-use last year’s designs. Because of the high cost of rotogravure, many have outsourced their printing to Asia. The advantages and cost savings of flexo when using laser engraved elastomer sleeves are allowing North American printers to reclaim work they once thought lost. Moving work back to North America helps customers speed up print cycles and have more control over how their jobs are printed. Sleeves are also leading the way toward a greener printing process. Rotogravure often uses very corrosive and environ- mentally unfriendly etching chemicals and solvent inks. The ability to customize the elastomer compound means that more environmentally friendly inks can be used. Additionally, the la- ser ablation of elastomer sleeves avoids the pollution involved with the corrosive rotogravure etching process. Standardizing ink sets with expanded gamut also reduces ink waste. The most exciting changes in the printing industry are hap- pening in flexography. Laser engraved elastomer sleeves ap- ply the newest and most cutting edge technologies to achieve print quality once reserved only for rotogravure. Flexography can do it for less. Flexography can do it sustainably. And, as an alternative to out-sourced rotogravure, flexography can help keep North American printers in business. n About the Author: Girard Moravcik has been owner, CEO and president of Carey Color Inc. since 1995. In that time, Gary, who started out as a color manager in 1980, has been at the forefront of innovation in color and printing. In 2008 he developed and patented “Stealth Screening” for the dry offset industry to revolutionize “in-the-round” printing. He now brings his expertise to the world of flexography where he is consulted by printers and manufacturers around the world. Gary has shepherded Carey Color from a small trade shop to a fully diversified digital imaging company. Headquartered in Sharon Center, OH, with locations in Illinois, Wisconsin, and the UK; Carey employs more than 70 experienced prepress craftsmen, and specializes in premedia, catalogs, commer- cial photography, offset platemaking, and manufacturing laser engraved plates and sleeves for dry offset, flexo, emboss, and Intaglio printing. For more information regarding elastomer sleeves; please contact Carey Color Inc. at 800-555 -3142 or visit www. careyweb.com. The appearance of rasterized text and other line Pre-media solutions providers at Carey Color Inc. , S haron Center, OH, have identified GCR image conversions, ECG Printing and laser engraved elastomer sleeves as critical tools in the evolution and advancement of modern day flexogrphy. THE VISCOSITY CONTROL SPECIALIST The name of the game is Return On Investment (ROI), Printing Quality and Customer Acceptance. Why just go for a base hit when you can hit a Grand Slam with INKSPEC. Hit a Home Run! inkspec.com • 1-800-inkspec • 1-450-441-5005 • email@example.com Introducing the New M-IIS VISCOMETER© C M Y CM MY CY CMY K Full_Page_Flexo_M-IIS_ang_FINAL.pdf 1 2013-06-21 3:22 PM 48 FLEXO July 2013 www.flexography.org