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FLEXO Magazine : August 2013
When We Win, You Win Better Solutions - Together www.markandy.com +1 636 532 4433 Back to back winner FTA Technical innovation Award Performance Series and Quick Change Die Cut The Performance Series press platform and new Quick Change Die Cut (QCDC) have helped converters worldwide realize improved productivity and efficiency. With these award-winning innovations, our customers win more jobs and more profits. When we win, you win. FTA_Award_Ad_8.25x11.375.indd 1 4/9/13 6:02 PM CPCs, and ultimately, for the consumer himself, is the driving force justifying these types of applications. “BELLS & WHISTLES” While it is tempting to add all the “bells and whistles” on a new flexo press, history had shown that many times these potentially money- or time- saving options are either underutilized or not used at all. Reasons for this are primarily a lack of training about what using the feature can provide, or a lack of consistent enforcement by upper management to use these available tools. If these items are not intuitively obvious to operators, they will simply be bypassed, and the potential benefit will be lost. Management must be “all-in” com- mitted to take advantage of selected options by providing the training time and support necessary to get the most out of these features. If the commitment is not strong, it may be better to skip the underused options altogether and save some money in the long run. If there is some indecision as to whether a given option is needed right away, a smart strategy is to make provi- sions for the easy future installation of an option. That way, the initial capital is saved, and the option to add it in the future will be much easier. The bottom line is: if you don’t plan to use it, don’t buy it. If you buy it, plan to use it. Given the ever-increasing cost of capital equipment and the continuous stream of technological evolution in flexo press design, it is recommended that converters spend some additional time debating the pros and cons of a flexo press configuration. Smart converters involve all the stakeholders in the process, so that the chance of something being overlooked is minimal. By having a good handle on both current and potential customer needs, print converters can make good choices about how to configure a new flexo press for the maximum productivity and the quickest possible payback. n About the Author: Tom Jacques is the sales manager – North America for Flexotecnica S.p.A. , manufac- turer of 8-, 10-, and 12-color CI printing presses. A graduate of the University of Michi- gan and the University of Wisconsin- Oshkosh, Tom has more than 25 years of industry experience. He contributes frequently to industry publications and also speaks at industry events, both in North America and abroad. He may be contacted by email at firstname.lastname@example.org. 64 FLEXO august 2013 www.flexography.org Your finishing operators know this too. The new VLI delivers greater precision and speed of inspecting, slitting and rewinding. And that means quicker turnaround and perfectly finished rolls, every time. Speed and precision. www.rotoflex.com IT’S NOT ONLY THE SPEED OF THE STEEL,BUT THE PRECISION OF THE CUT AT THE CUTTING EDGE Do you make the cut? Find out at rotoflex.com/thecut RF_FlexoMag_4.5625x7.375.indd 1 4/16/12 4:29:48 PM