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FLEXO Magazine : June 2008
INDUSTRY INDICATORS I' GETTING PERSONNEL Atlas Die-With 33 years in the industry, Louis A. Altomare has joined the firm as northeast and mid-Atlantic states sales engineer for the rotary tooling group. He will be responsible for developing new accounts and maintaining growth of existing customers. eltromat electronics-Christine La Pierre was appointed regional sales manager for the Midwest and Northeast u.s. Erhardt + Leimer-Dan Caruana rejoins the com- pany as key account manager for converting industry sales in the u.s. He will have Caruana direct responsibilities in IL and IN. Bob Jackson was named technical sales manager for the south cen- tral territory (TX, OK, NM, CO, MO, AR, KS and LA). Gary Trinklein has Jackson recently joined the firm in the west coast terri- tory as technical sales man- ager, focusing on CA, OR, Trinklein WA, NY, AZ, UT and ID. Jim Wright recently accepted the position of key account manager/ inspection technologies, Canada. Mark Andy-Ken Daming is now finishing equipment sales manager. In this new position, Daming will work alongside regional sales managers to promote the line of finishing equip- ment offered by Mark Andy, focusing on the VSR product. He has been with the company more than 20 years in a variety of roles, design engineer, ser- vice manager and product manager. Pamarco Global Graphics- Dave McBeth was intro- duced as the vice president of sales and general manager of the Canadian operation in Vaughan, ON. He was previ- McBeth ously vice president of sales and marketing for Pamarco Global Graphics Europe. He has more than 24 years experience in the printing and graphic arts industry. - JUNE 2008 FLEXO "'\ Report: Convenience Drives Flexible Packaging The increasing popularity of conve- nience and prepared foods will playa large part in the growth for converted flexible food packing in the U.S., ac- cording to a new report. The packaging category is expected to expand by 4.5 percent a year to $11.6 billion in 2011, claims Converted Flexible Packaging, pub- lished by the Cleveland-based Freedonia Group. Total demand for converted flexible packaging (food and non-food sectors combined) will grow 4.2 percent per year to $16.5 billion in 2011. Demographic changes such as greater numbers of single-person households and older consumers will support the demand for more convenient prepared foods and single-serving portions, sometimes in multi-packs. This will increase material consumption as smaller portions tend to use more packaging relative to their size. Convenience-orientated or processed foods also often use more costly, higher barrier packaging materials for extended shelf life. Another recent report by the Freedonia Group on frozen food pack- aging demand (estimated to increase slightly less, by 4.1 percent per year to 2011) says that the expansion in use of convenience foods will also help boost that sector. There will be some competition from single-serving and other novel rigid containers in such markets as snacks and dairy products which will restrain growth to some extent. The survey also considered con- verted flexible packaging for non-food industries (a smaller percentage of the market, estimated to be worth $4.9 bil- lion in 2011) and the facts and figures below also include this sector, where appropriate. Advantages to the manufacturer in using flexible packaging include cost, performance of the packaging and a re- duction in resources used in production, over most rigid packaging. Developments in breathable and self- www.flexography.org venting films and re-sealable features are also likely to lead to growth. Pouches will show the biggest growth in packag- ing type, with demand expected to grow 5.9 percent a year to $6.9 billion in 2011. This will primarily be driven by contin- ued expansion in the stand-up pouch sector and gains for flat pouches in cer- tain markets. The growth in pouches will also be boosted by process enhancements such as faster line speeds and the incorpora- tion of such features as spouts, zippers and the ability to use pouches in the microwave. The recent survey on frozen food packaging says that pouches will also be successful in that sector because of visual appeal and some of the reasons cited above. Bags will demonstrate a more moder- ate growth (3.0 percent per year until 2011) whilst maintaining the biggest market share ($8.1 billion in 2011), be- cause of the maturity of many applica- tions. There will also be a loss of share for paper bags to plastic bags and sacks and pouches. However, the food industry will continue to use bags widely for pro- duce and meat products. Gains for other converted flexible packaging, mainly wrap products, will be 4.0 percent per year until 2011. There is a good outlook for specialty overwraps for meat products. The use of plastic film will experience an above-average growth due to performance and weight advantages over other flexible and rigid materials. The use of paper will mod- estly decline, but use in laminations with film and foil will offer opportuni- ties. Foils will continue to be used for specialist applications, especially where moisture and other barriers are de- manded, and also provide an aesthetic element. Mars to Buy Wrigley Mars announced that it has partnered with Berkshire Hathaway to acquire Wrigley, according to reports, in a deal that could change the global confection- ery industry. The acquisition will cost $23 billion.