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FLEXO Magazine : June 2008
INDUSTRY INDICATORS ø z - II. III - It: III en .. It: III > :) III t"erformance Review & Customer Evaluation FTA, SPI, CPCs & Flexo By Design From Kimberly-Clark to Pepperidge Farms, and R.R. Donnelly to Sargento Foods, members of Flexographic Technical Association's (FT A) Consumer Product Company Strategic Leadership Council are astute package buyers. They are results oriented, cost conscious, well versed in production nuances, open to technological advancements and commit- ted to performance and process improvements. The Council's charge is to guide FTA in a collaborative effort to.fùrther theflexographic print process-in cooperation with other FT A membership driven committees and councils-as part of the Association's Strategic Planning Initiative. Working side-by-side with innovative printers and converters, they lead FTA into new processes and production methods. That quest al- lows package buyers to recognize faster time to market, better print con- sistent , and low cost/repeatable print performance across all plaiforms. At the same time, printers and converters who meet the expectations .fùrther their ability to effectively compete in the market and meet the demands of timing, price and quality. Council members Sherri Dutter, packaging graphics manager, Sargento Foods Inc.; Allen Marquardt, packaging graphics produc- tion manager, Kimberly-Clark Corp.;]ames Russo, printing production manager, Pepperidge Farm Inc.; Barry Sanel, principal, Barry Sanel Packaging Advisors; and Barry A. Thompson, manager of quality as- surance, product safety and supply chain, RR Donnelley - Graphics Management Group; recently came together to speak to Flexo by Design. Their observations follow. Representatives of other CPCs are invited to join in the discussion and become members of the council by sending a note of interest to email@example.com. Q . What are your top desi9n concerns when producin9 a }lexo- . printed pac1cage? DUTTER: Color, registration and print variation in the final product. Simply put, far too many colors are used. Registration issues are not always dealt with in the design stage, as they should be. While print results should always be consistent, predictable and repeatable, that's not necessarily the case. - I'll offer photos, illustrating the recent redesign of our entire line (Artisan Blends, Bistro Blends, Limited Edition, Classic, and Reduced Fat), to support our corporate philosophy and position. The packages indicate that we tried to maintain the equities and the uniformity of our brand, went to a burgundy package for all products, and developed a great brand block at shelf. We have had great success with both customers and consumers alike. MARQUARDT: Designers must embrace a large enough color gamut to process-build desired colors. Today, they always want more vibrant colors that are typically only attained with spot colors. RUSSO: Multiple vignettes, specifically incorporating a solid and a gradation on the same plate are essential to the success of our packages. Obviously, such a demand can cause issues with re- spect to anilox selection. SANEL: Good design must make the best use of the flexo pro- cess and not upush" the press operator into having to run the press at unusual settings or speeds to get the desired effect. Vignettes that run in the press direction and heavyJlight coverage in a single station are still no-nos. Also: ink densities and traps could be bet- ter, especially when printing on film. Newer presses are improving. THOMPSON: Production capable designs are critical to flexD's success and its ability to Uget it right the first time." These are de- signs that take into consideration the platform's limitations in rela- tion to trap, registration, crossover of images, color mix, vignettes, process tonal range, cost of production, time to manufacture and number of print colors available for reproduction. Q . What are your current expectations from your }lexo pac1ca9in9 . providers? DUTTER: Hold registration! Be consistent from run to run! Practice and deploy color management! JUNE 2008 www.flexography.org FLEXO