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FLEXO Magazine : June 2008
INDUSTRY INDICATORS RUSSO: Prepress providers exist to provide counsel to us, the cpc. Their role is to ensure that any concerns from the printer are valid, and if needed, addressed. SANEL: I prefer an independent prepress provider, although this is not always an option when printing registered shrink pack- aging or specialized foil stocks. The reason for this is having the flexibility to run jobs at different plants and have them come out matching as closely as possible. Really good prepress providers use proofing materials that simulate the flexo process on the proof, which is great when you are managing brand expectations. THOMPSON: They need to be able to define the printer's platform and translate that into an output capable of providing the printer with the best possible opportunity to meet the client's design expectations. Their proofing and output must be keyed into the equipment on which the design will be reproduced. Q . How can the printer, prepress house and desi9ner better worlc . t09ether to create a hi9h-quality printed paclcage? DUTTER: Printers can become our true partners, will- ingly participate in prepro meetings and move out to deliver on expectations. MARQUARDT: All should meet as early as possible and discuss design and print limitations. RUSSO: Everyone needs to understand the variables (equip- ment, anilox, and ink) and partner to tackle them in the most ap- propriate manner. We plan to continue educating the designers and design managers, so that graphics are designed correctly upfront. SANEL: The prepress provider should submit, well in advance, some kind of target file to fingerprint on the actual press, in or- der to figure out the curve. This info should be kept on file. This should be at no cost to the CPC and preferably there should be a good relationship with the printers. There is nothing worse than having the printer point a finger at the prepress provider when we are on-press. Also, this sounds old-fashioned, but I still like to look at color keys, if at all possible. Why? Because they are a little easier to read when looking for things like trap. Separated PDF files make it too easy to miss something and you don't always have your lap- top with you at the press. Another missing element is the customer; better design firms have the know-how to manage the process, but many still disre- gard the printing process when designing. I am not comfortable at all having an agency manage the execution. There needs to be customer input to get the design where it needs to be. Flexo print- ing can be tricky if not managed properly. THOMPSON: In a collaborative setting, the designer, prepress house and printer will communicate to create a printable design and work toward achieving the best possible reproduction of the client's expectations. The communication begins very early in the Committees: Councils: Awards Committee Emerging Technologies Committee FIRST (Flexographic Image Reproduction Specifications & Tolerances) Committee Flexo Editorial Advisory Committee Flexo in High School Advisory Committee Flexographic Quality Consortium Forum Committee Graphic Design Awards Committee Health & Safety Committee Latin American Committee Membership Committee Professional Development Committee Project Evaluation Committee Scholarship Committee Solicitations Committee Sustainable Green Printing Committee Technical Innovations Awards Committee Join a FTAIFFTA Committee or Council and Get Involved! Consumer Product Company Leadership Council Corrugated Leadership Council Education Leadership Council Envelope Leadership Council Narrow Web Leadership Council Newspaper Leadership Council Prepress Leadership Council Supplier Leadership Council Wide Web Leadership Council For more information and to join, contact Doreen Monteleone, FTA director of EHS & special projects, at 631-737-6020 x30. I:: TEST _ :: ::: ::e :r: prø, PIt,