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FLEXO Magazine : June 2008
INDUSTRY INDICATORS design process and includes the client to prevent misunderstand- ing or misrepresentation of the desired end result. Q: What can you as a CPC do to facilitate that synergy? DUTTER: I always facilitate the initial meeting and lay expecta- tions down upfront. MARQUARDT: We sponsor the prepress meetings. RUSSO: Act as mediator between the printer, designer, and separator to ensure that all the variables are being addressed at each and every stage. Advise on risks and do postmortems to prevent the same issues from repeating in the process. SANEL: Get the companies together on a conference call before the design is ap- proved and take the lead on the call. THOMPSON: The CPC can use face-to- face meetings, conference calls, e- mails and web sessions to manage expectations. Based upon the complexity, this may require mul- tiple meetings to insure understanding by all parties Q . Do you require that the graphic . artistes) meet with the printer before the .final pac1cage is designed? Why or w not? DUTTER: Sometimes. I am often the art- ist, therefore I have a great understanding in design as to how to go about the design to work for flexo. not until the design is close to being ready. I do not want to limit creativity based on process. The artist should keep process in the back of hisJher mind, but until you take the design process down to one or two directions it shouldn't be a concern. I have pushed back on designers when I see an affect that I know is not going to work, like weird color builds, multiple vignettes and light pat- terns-Stochastic dots come to mind. THOMPSON: No. This is a segment of the service that we of- fer. This is not only aimed at the manufacturing processes; but also at guiding, teaching and enhancing our staff's understanding of the potentials and limitations of the flexo process. . We're Improving With Age For almost 50 years,A&V has been an innovative supplier offlexo platemaking equipment and materials and it just gets better every year. Our Mission: Improve Your Flexo Operation Supplying the best equipment and materials is only part of our mission. We offer custom press fingerprinting, internal audits, Flex-Sys training and more to improve your flexo operation. Comprehensive Support When you buy from A&V, it is the beginning of a relationship, not just a transaction.We're committed to helping you make the best use of our products and your resources. MARQUARDT: No. Initially we will have them meet each other to establish the re- lationship, but for repeat work, this is not a requirement. It is important they each understand the others' requirements, but it is not necessary that they meet on every job. As design moves forward, new questions can arise about new design limitations that require additional communication between these two parties, but that is accomplished in the pre-production meeting. RUSSO: That would be my role to bring these two together. So, yes it is happening. It requires everyone's candor to ensure that the highest results are achieved. SANEL: That would be a good idea, but Demand More of Your Employees. We Do. A&V sales personnel are all Flexo Level 1 certified. We're committed to training our employees and the industry. Watch for co-sponsored events with the FTA including online training. "_A" I %P' 1) ' ANDERSON& VREELAND INC. Toll-free Phone: 866.282.7697 . Fax: 800.223.6869 info@AndVre.com . www.AndersonVreeland.com