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FLEXO Magazine : June 2008
FTA TODAY controlled at all times. "PET has excel- lent clarity and can be recycled, but can only be made from virgin mate- riaL" The group ultimately went with PET, and designed a prototype in Adobe@ Illustrator@, which was sent to the Industrial Technologies Dept. to make an actual bottle. The name for their product, Spry, was chosen because "it implies lively and nimble," according to Costa. "We also chose a simple sans-serif font that would be easily recognizable even under distortion." Miller said the team agreed on a clear pressure-sensitive film for the label, and opted to use all Pantone spot colors to ensure consistency and color control. The logo was printed green, with blue text to compliment. Nutrition facts were printed over a solid white. The group also took ad- vantage of the clear film on the clear bottle. "The consumer can look through the bottle and see the graphics on the back label," said Miller. Before the final run, there were some issues that had to be resolved in the prepress stages. "The white underlay on the label was challenging because the yellow and blue needed to overprint the white underneath," said Miller. "The yellow can- not overprint the blue because it would create a green color." She also noted the use of special screening techniques to in- crease solid density and improve contrast. University of Central Missouri's team took the award for Excellence in Execution: (left to right) Danielle Coakley, Nick Martin, and Sarah Bates with instructor Mark Rankin LOCAL FARE Taking a unique position, students from University of Central Missouri presented their solution for a small, regionally branded energy drink. The team of Sarah Bates, Danielle Coakley, and Nick Martin spoke to judges, noting that fellow student Samantha Blackwell was not able to attend the event. "Our solution is Mule Fuel," ex- claimed Bates. Like those from other schools, Bates and her teammates researched the de- mographics of typical drinks. "The age group that they are targeting is 15 to 25 and largely male. Our student body, however, is 57 percent female and 43 percent male, which means we need to try to target more women." Most drinks use similar container shapes and colors, with red and black. "We lucked out be- cause those are our school colors," said Bates. Preliminary designs included those colors and incorporated variations of the school mascot, a mule. Martin stated, "Using this research, we got - together and addressed five points: container size and shape, the color association, the product name, slogans and catchphrases, and a logo. We came up with several names, put together some prototypes and presented them in front of a group of peers and had them ranked by preference." The results, he said, were brought to a branding professional for some critiques. "We then came up with six new versions, and again conducted a focus group," said Martin. "Out of 168 people, Mule Fuel was overwhelmingly the favorite. The final design was a little different in that we rounded the corners a bit and sepa- rated it onto two labels for the front and back." To differentiate from other drinks, the group chose an alu- minum bottle. Coakley told judges, "Normally aluminum cans are direct printed. CCL Label, which provided the containers you see before you, said that direct printing aluminum is not cost effective for less than 100,000 units. Since this is a region- ally marketed brand, we figured we'd stay under that number." As such, they went with a clear film pressure-sensitive label for graphics. The team turned to FIRST (Flexographic Image Reproduction Specijications and Tolerances) to create their UPC code, and the FDA to ensure accurate nutrition facts. Color management was done using monitor calibration and a Pantone swatch book. "To get the densities we wanted, we were required to use a 440 anilox on the black and 550 on our Pantone 200 spot color.". The 2nd Annual College Phoenix Challenge will take place Saturday, May 2 in Orlando, FL. Next year's problem: a narrow- web promotion or package solution for a coffee shop. Two printed samples are required, and it must be non-pressure sensitive. For more information, contact Bettylyn Krafft at 704-309-3748 or email@example.com. JUNE 2008 www.flexography.org FLEXO