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FLEXO Magazine : September 2013
Industry Indicators North America’s Label Market regional trends, Global comparisons, Priority concerns by Jackie Marolda Pressure-sensitive labels continue to dominate the landscape in the North American marketplace, where environmental and waste concerns are driving some business strategies and the rising cost of raw materials has converters focused intently on the bottom line. Key takeaways from AWA Alexander Watson Associates’ North American Label Market Study 2013 point to those facts and stipulate that the United States, Canada and Mexico ac- count for 21 percent of global demand. Looking to the future, the study foresees a 2 percent growth for the North American label market. That charge will be led by in-mold labeling, with sleeving, pressure-sensitive and glue-applied labels following. GLOBAL DEMAND Worldwide, North America’s label demand is now the third largest (See Figure 1). It lags behind Europe, at 28 percent, and the Asia-Pacific market, now the world’s largest, at 36 percent. Within the North American landmass, the U.S . has the vast majority of label demand, compared to the other two parts of the region, Canada and Mexico. Punctuating North America’s economic recovery are sev- eral trends: • Hot melt glue-applied wraparound labels and heat shrink sleeves are challenging mainstream label technologies. Wraparound labels in particular are expanding from North AmericA LAbeL mArket StAtS • Projected to grow 2 percent • Growth to be led by in-mold, followed by sleeving, pressure-sensitive and glue-applied • Third-largest label demand worldwide, after Asia- Pacific and European regions • Within region, U .S . has dominant share of demand compared to Canada and Mexico • Key areas of concern include costs, the environment, waste management • “Smart” labels represent opportunity for converters Figure 1: Worldwide Label Demand, 2012. source: aWa alexander Watson associates 48 FLEXO sePteMber 2013 www.flexography.org