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FLEXO Magazine : September 2013
• Waste – Currently, the majority of spent release liners wind up in landfills in North America. Several initiatives focused on waste collection, particularly for liners and matrix waste, are in development with the aim of catch- ing up to the European market, which has plenty of recycling and reusability options • Intelligent/Secure Packaging – A high-value area of opportunity for raw material suppliers and converters is intelligent labels, which currently occupy 6 percent of the North American label market. These labels include features such as: Radio Frequency Identification (RFID) Time, temperature, sell-by-date indicators Anti-counterfeiting Track-and-trace Tamper-evident The food, beverage and pharmaceutical markets are key seg- ments that can benefit from these types of intelligent additions. n About the Author: Jackie Marolda is vice president and senior consultant for Alexander Watson Associates (AWA) and pro- vides insights into trends, opportunities and threats in today ’s North American labeling market. Full details of the North American Label Market Study 2013 are available via the company ’s website, www.awa-bv.com. Pressure sensitive labels Glue-applied labels Shrink-sleeve labels In-mold labels 50 FLEXO SePtember 2013 www.flexography.org XFlex X4. Inspired by nature. OMET Srl omet.it archipelago.omet.it DIGITAL WEB MAGAZINE Innovation with Passion. LakeComo/Lecco,Italy.MeetOMETinHall6H90