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FLEXO Magazine : September 2013
Industry Indicators The Label Market in Europe recent results, Present Decisions & Future outlooks The European label market has seen tremendous growth in years past. As it continues that expansion, a slowing rate of evolution, economic factors, emerging markets and new opportunities are shaping its future. Jules Lejeune, managing director at Féderation INternationale des fabricants et transformateurs d’Adhésifs et Thermocollants sur papiers et autres supports (FINAT), and Mike Fairley, recognized industry expert and show planner for Labelexpo Europe, offer a look at Europe’s current and prospective market for labels. EUROPE’S LABEL MARKET • 5.78 billion square meters (62 billion sq. ft.) consumed in 2012, a 1.7 percent increase • Self-adhesive takes 45 percent of market, followed by wet glue at 40 percent, sleeving at 7 percent, in mold at 3 percent and various other technologies grouped together at 5 percent • Per capita consumption of self-adhesive labels varies: East and Southeast Europe are pegged at between 3 and 4 square meters (32 and 43 sq. ft.), parts of Northwest Europe use up to 20 square meters (215 sq. ft.); the average is between 6 and 8 square meters (65 and 86 sq. ft.) • The five countries accounting for 60 percent of label demand in Europe are Germany, the U.K . , France, Italy and Spain • Many factors to weigh and decisions to make for print purchasers regarding where technology is steering the industry • Labelexpo Europe will showcase the state of the industry and offer glimpses of its future Jules Lejeune Left, an old bottle label for Quaker Pep, printed by cardiff imperial Paper co Ltd. right, food labels from the 1970s. 52 FLEXO sePtember 2013 www.flexography.org