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FLEXO Magazine : September 2013
TODAY’S MARKET Europe’s demand for self-adhesive label materials contin- ued to grow in 2012, with a 1.7 percent increase to 5.78 billion square meters (62 billion sq. ft.) , says Lejeune. That 5.78 billion is double the 2.84 billion square meters (31 billion sq. ft.) the industry was estimated to have consumed in 1996. But as Lejeune points out, it only took seven years to get halfway to that doubling and another 10 to complete it. “ T his clearly illus- trates the decelerating growth pace of the industry,” he says. Lejeune further elaborates on the market’s recent activ- ity. “ T he slowdown in year-by-year growth rates between mid-2005 and mid-2008 was mitigated by the higher (but also descending) growth rates for filmic label materials,” he notes. “From mid-2008 onwards, the industry trend is severely dis- turbed by the global crises, with a dramatic downturn in 2008- 2009 being ‘corrected’ by an excessive upswing in 2009-2010 and the ‘double dip’ in 2010-2011. Signs of modest recovery in the first half of 2012 have been slowed down by signs of a prolonged recession in several European countries as part of government mea- sures to balance budgets and re- store confidence in the Euro.” Looked at through a wider lens, Fairley says, “It seems that more changes in printing technol- ogy, particularly for self-adhesive label printing processes and technologies, have occurred over the past 50 years than at any other period in the last 400 years.” HARD DATA Citing data from Labels and Labeling Consultancy, Lejeune notes that global label demand sits at between 40 and 45 billion square meters (431 and 484 billion sq. ft.), 30 percent of which is consumed in Europe. Per capita consumption of self-adhesive labels varies greatly throughout the region: East and Southeast Europe are pegged at between 3 and 4 square meters (32 and 43 sq. ft.) while parts of Northwest Europe use up to 20 square meters (215 sq. ft.); the average is between 6 and 8 square meters (65 and 86 sq. ft.) (See Figure 1). What label technologies are commanding the largest shares of the European market? Self-adhesive consolidated takes first place with 45 percent, followed by wet glue at 40 percent, sleeving at 7 percent, in-mold at 3 percent and vari- ous other technologies grouped together at 5 percent. Mike Fairley www.flexography.org septeMber 2013 FLEXO 53 • Heavy duty linear adjustment mechanism. • Chamber body made from corrosion resistant lightweight composite material or high grade aluminum. • Rigid cross member keeps the chamber straight and distortion free. •• Magnets inside chamber body to collect metal debris. Allison Flexo Chambered Blade Systems Engineered Solutions for All Your Flexo Doctoring Needs! www.allisonblades.com firstname.lastname@example.org 220 Adams St Riverside, NJ 08075 Tel: 856-461-9111 Fax: 856-461-9373 • OEM or Custom Designed to Work With Most End Seal Applications. • Various Materials Available to Stop Leakage and Increase Seal Life. • On-Site Consultation and Testing, If Required. Put Allison End Seals to Work for You! Call, email or visit our newly redesigned website.