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FLEXO Magazine : September 2013
Plants & Processes The Long And Short of It short- & Micro-run label Jobs Benefit From new Digital technologies By steven tu The label market is vast, growing and valuable: Depend- ing on the source, the size of the U.S. sector alone is estimated between $15 and $20 billion. Approximately half of this is comprised of pressure-sensitive labels with the remainder divided into glue-applied, sleeve, in-mold and other types. Current research and future projections show flexographic printing will continue to be a leading technology for mass label production. With the addition of a new digital printer, a print shop can extend its market reach and capture new revenue by serving one of the fastest growing segments: the market for short-run, digitally printed pressure-sensitive labels. Small Batch, Big ReSultS • Short-run, digitally printed pressure-sensitive label market is one of the fastest growing • Emerging technologies allow shops to print very small runs that are affordable for customers, profitable for converter • Uses include customized skin care products, wine varietals • Output can be color matched to ensure accuracy for prototypes • Print on a variety of substrates and materials Wine labels achieve a high-end look thanks to clear eco-UV ink in both gloss and matte finishes. Photo: roland DGa 56 FLEXO sePteMBer 2013 www.flexography.org Mounting tapes are essential for optimizing the print quality of flexo.That’s why 3M developed a portfolio of eight engineered tapes to help guarantee the quality your customer demands. From bold solids to vibrant process work and all combinations in between. 3MTM Cushion-MountTM Plus Plate Mounting Tapes. 8 tapes. 8 ways to fine tune your printing. Optimize your print quality today. 3M.com/flexo or 1-800-257-0646, ext. 1784 Visit us at INFO*FLEX Booth 501. 3MTM Cushion-MountTM Plus Plate Mounting Tapes Fine tune your printing. Exclusive 3M technology allows air to escape for fast, bubble-free mounting. 3M and Cushion-Mount are trademarks of 3M. © 2013, 3M. All rights reserved.