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FLEXO Magazine : September 2013
Also, consider that having a digital inkjet printer/cutter allows a printer to broaden its potential customer base to include small startup companies, boutique manufacturers and person- alized product developers that don’t need thousands of labels at a time. For example, one VersaUV customer produces private branded labels for a line of skin care products, customized for each medical practice dispensing the product. A winery in California also uses the technology to print custom labels for each of its varietals and further personalizes labels for individual weddings and other events. For new product introductions, micro runs offer brand owners the ability to effectively test market new designs or sample various versions of a design in order to gauge consumer response. In some cases, designers will want to prototype dozens of designs before making a final decision, but may only require one or two of each potential design. While the quantities are small, it is very valuable for brand managers and designers to be able to work with the same materials that will be used in the final product. UV-LED inkjet printing is perfect for this application. In addition, output from these devices can be color matched to a production device through integration with com- mercially available color management software, allowing for accurate proofs, prototypes and short runs on the same device. This opens up new revenue op- portunities and enables a print shop to serve its customers on a broader level. The bottom line is this: Flexo print- ers today can get into short-run label production by using new digital inkjet technologies and reserving their flexo presses for large production runs. Used intelligently, these devices can put a converter’s business on the right track for profitable growth and also allow it to offer customers a greater level of personalization and creative flexibility than ever before—all without the added expense and complexity of traditional printing methods. As the market ma- tures, expect to see even more techno- logical breakthroughs. Without a doubt, the label market will continue to grow. Shops equipped with digital inkjet technologies are well posi- tioned to capitalize on this trend. n About The Author: Steven Tu serves as product manager - UV printers for Roland DGA Corp., responsible for managing the company ’s UV printer line and further- ing its success in the pack- aging, label printing and promotional and industrial printing markets. Sushi—Formulated for flexibility—ECO-UV inks conform to curves and corners for outstanding results. Photo: Roland DGA 60 FLEXO SEPtEmbER 2013 www.flexography.org C M Y CM MY CY CMY K Roland_LEC_Order_Flexo.pdf 1 7/3/13 12:02 AM Your printed package has only three to six seconds to grab their attention... 800.346.8570 www.colorresolutions.com CRI inks speed up the process. CRI package printing inks and coatings are specially formulated for high-speed printability, adhesion and bond strength on any film or substrate. You’ll get brilliant high-gloss colors and a durable scratch and rub-resistant finish. Working with your team, our ink formulation experts and color management specialists will make sure your flexible packages keep your customers coming back for more. Custom blended CRI water-based inks, solvent inks, UV inks and EB curable inks will meet the precise requirements of your package. Contact a CRI technical specialist for fast response to your ink and color application questions.