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FLEXO Magazine : October 2013
INDUSTRY INDICATORS cultural transformation Evolution of a 100-Year Old Flexo Trade Shop Starts With People By Matt Williams Many companies settle into their niche and never stray. But what can a company do when it recognizes the need for change and has to do it on a tight schedule with limited resources? Dixie Graphics was a traditional prepress trade shop faced with an important question—how to adapt to current industry trends to ensure long-term growth. Founded in 1903, the Nashville, TN-based company had an established client base and was known as a prepress supplier, color separator and plate manufacturer to commercial printer-converters. But when the company suffered the loss of long-time President and Owner Jim Meadows in April of 2012, it found itself at a crossroads. The company needed to break out of its comfort STEPS TO REINVENTION • Break from a reliance on maintaining a comfort zone • More efficient on operations side; more aggressive in business development • Look beyond company traditions • Improve communication channels with employees and keep them informed of company developments • Evaluate with Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis • Know and understand customer concerns and needs before attempting to provide service to them Nobody Beats Our Reach! FLEXO... Most Read, Most Appreciated www.flexography.org FLEXO Internet Edition 134,000 Monthly Visits 62 Average No. Pages Viewed 62% 1st Time Visits 85 Countries Represented Source: Google – 12 month average FLEXO Magazine is “The Flexographic Technology Source.” When you advertise your products, services and technologies, your brand will be seen in the number-one magazine dedicated to the pursuit of consistent, repeatable, high quality packaging. Questions? Contact Bob Moran at 631-737-6020 ext. 17 or Jay Kaible at 631-737-6020 ext. 20. Faced with a decision—to rely on old traditions or adapt to a changing market—Dixie Graphics opted to reinvent itself, listening to employees and recommitting to understand its customers’ needs. The choice was an important one in preparing itself for future long-term growth and is something other businesses, when inevitably faced with two paths, will also have to decide. 82 FLeXo OCTOBER 2013 www.flexography.org 4th Annual Plate/ Platemaking/Sleeve Selection Guide