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FLEXO Magazine : October 2013
120904_ACE_NEW_7.5_10.indd 1 06.09.2012 10:36:54 AutuMn grAPHics After beginning to work with the Flexcel NX line as a beta partner, Autumn Graphics of London, ON, Canada and North- west Arkansas decided to further its reliance by purchasing additional units. President Ben Abray points to the flexo mar- ket’s price sensitivity and the digital plate production system’s ability to deliver quality and efficiency as continuous benefits. “ You have to stand out as a provider that understands the market and adopts the best technology to deliver outstand- ing results,” he says. “ Our clients trust us to help them maximize their brand value, help their packages stand out on store shelves and help them be as efficient as possible in every job. ” sPLAsH grAPHics Based outside of Chicago, Splash Graphics expanded to the flexible packaging market in 2008. Company Partner Dhiren Sanghani says that growth has been made possible in part to his use of the Flexcel NX system. “Getting a foot in the door is the hardest and might take six months or more. We have found when a printer gives us an opportunity to provide ‘proof of concept’ the door really opens,” he says. “ In our experience, they might only intend to give us 5 percent to 10 percent of their business, however once they try the plate, we end up getting anywhere from 20 percent to 100 percent.” Because Splash Graphics’ management is made up of engineers, they were able to vet the system on a number of levels. Its plate longevity and increased resolution are chief reasons Sanghani cites in the benefits the system provides. “ When you are entering a new market, or talking to a brand owner, you need innovation that will bring disruptive improve- ments—that makes them stand up and listen. ” reProFLeX3 Reproflex3 opened its doors 16 years ago. The company ’s 26 employees began using Kodak’s flagship plate system after several trials yielded promising results. “ T he simple truth is that it gives us a stable platform to build our prepress skills on,” says Andrew Hewitson, joint managing director at the U.K.- based company. There are now mid web and wide web systems running at the company, the former running constantly 24 hours per day to accommodate the increase in job quantity—a problem Hewitson is happy to have. “ We’ve built a strong business in the competitive narrow and wide web market by offering something different,” he says. “As I look ahead, I am very excited about what the future holds for flexo technology and for our business.” n 94 FLeXo OCTOBER 2013 www.flexography.org