by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : November 2013
PubLisheR’s ink intent & intensity Data points and trajectories—we all live and breathe by their existence and their implications. For the flexographic printer/converter, who is forever en- gaged in that elusive journey to introduce and enforce standards/specifica- tions and operate in a productive, dependable value chain; that translates into: • Maintaining Credibility • Embracing Cost and Productivity Benefits • Delivering Quality, Consistent Packaging When it comes to significant, quantifiable improvement, every printer must stand passionate about it and diligently engage in its pursuit and realization. We hear that time and again at Flexographic Technical Association functions and we read that message and its derivations in the pages of FLEXO. As we know, statistical process control begins with measurements, data collec- tion and analysis. While it pertains to all aspects of our printing process, one area— color, which is addressed so prominently in this edition—remains a paramount point of concern and action. Color is at the core of all we do. Its control is critical to pressroom economics, as well as brand image and integrity. Color touches every member of the packaging development chain and clearly factors into, or even drives, every decision. Color commands attention! When creatively integrated in an attractive format, it resonates with customers—package buyers and end-consumers. Core PrinCiPLeS Managing color, from concept to shelf, entails having the right people, doing the right things, at the right time, in the right sequence. It extends options and results in intriguing, compelling results. Optimizing print parameters—from gamut to density and tonal range—requires adoption of realistic tolerances that are identified through stringent practices, namely: fingerprinting, characterization, benchmarking, calibration and color profiling. PoWer oF ProCeSS ConTroL As the technical articles that follow make clear, seamless color approval is best achieved through monitoring output in real time. Authors acknowledge that every color that can be printed can be measured and its characteristics stored as a spec- tral curve. Spectral curves—scientific points of reference—act as DNA of color. Using these powerful, visual tools can assist printers in securing a true point of differentiation in a package’s design. When it comes to defining traits, delivering lasting impressions, deploying imaginative concepts and offering visual enticements, color is king. Effective utilization of process controls can afford printers the opportunity to tear down limits. They can adopt new plating and screening strategies, automate work- flow, embrace a fixed palette and turn to expanded color gamut printing. Such tactics fit with their quest to win faster press approvals, shorten cycle times and accelerate speed to market; provided, of course, that they hold desired color. Maintaining color ’s intent affords us all the luxury of delighting in its intensity. 6 FLeXO NOVEMbEr 2013 www.flexography.org FTa TODAY FTA Board of Directors FFTA Board of Trustees Jim Nelson Chairman, FFTA Board of Trustees Great Lakes Packaging Corporation Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt FFTA Chair Elect Kimberly-Clark Corporation Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Michael Reinhardt FFTA Vice Chair, Solicitations Windmoeller & Hoelscher Corporation Hank Welter FTA Vice Chair, Printers/Converters Exopack Mark Cisternino President Flexographic Technical Association Peter Hartman Polymount U.S. , L LC Ian Hole Esko Eric Jones The Label Company Kelly Roberts Canflexographics Mary Sullivan Mark Andy Inc. Howard B. Vreeland, Jr. Anderson & Vreeland, Inc. FLEXO Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez International Paper John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd 2014 Sponsors (as of Nov. 1) Platinum Plus sPonsor Platinum sPonsors item sPonsors Call Jay Kaible at 631-737-6020 ext. 20 and reserve your cost-effective sponsorship today. www.flexography.org Your name. Your brand. exposed around the world. Forum & INFo*FLEX spoNsorshIp opportuNItIEs High-Impact Name Recognition. Extensive Exposure. Added Visibility at the Industry’s #1 Event. if these are your goals, a sponsorship at Fta’s 2014 Forum & inFo*FleX is perfect for you. reach tens of thousands of package printing professionals through our complete onsite, online and print promotional campaign sustained throughout the year and around the world. April 27 – 30 | Baltimore, mD