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FLEXO Magazine : November 2013
Printers are impressed with the economics in the pressroom with a fixed ECG ink set. There is not as much ink used, units are not swapped with differ- ent inks and makereadies are faster. In addition, while there could only be one product per pressrun, due to specific spot color requirements, with a fixed ink set, a printer can run multiple products in the same run—and get better quality along with extended chroma. oPTionS = oPPorTuniTieS Much of the ECG is due to high-def- inition flexo technology. By providing a fade to zero, high-definition flexo offers an extended option of colors that were previously not available, by the nuanced tones that are now reproduced in the highlights and the shadows. The ability to produce smoother tints also allows the art director to work more comfortably with design components, such as vignettes and drop shadows— something extremely difficult to repro- duce just a few years ago. Advances in high-definition flexo provide both better solids and better highlights. The advantages of round-top and flat-top dots are better understood today than ever before. In general, round-top dots provide better highlights, while flat-top dots provide better solids. New plate imaging technologies, which incorporate the plate expo- sure source in the computer-to-plate device enable plates to have round-top dots in highlights and flat-top dots in shadows—providing the best of both technologies in the same plate. So, ultimately, there are lighter high- lights, stronger solids and the ability to extend the 7-color gamut even fur- ther—but with the stability that printers require. CreATive engineering Beck is keen to the experience of the process. Everyone involved in the sup- ply chain process needs to have a good experience. The brand owner is cre- atively limited when told that something is not possible and the printer does not want to be pushed into a process that it is uncomfortable with. By using a process intertwined by great engineering and enabling technologies, Beck can offer a good clean process and experience, where everyone feels good about his/her con- tributions and connection to a project. Meanwhile, innovative technology is leveraged to lower costs and to provide a repeatable, consistent result. With this, Beck is able to deliver the client’s brand beautifully, safely, and realized—every time and in every medium. The process is perfect from the start, issues are prevented before they even manifest themselves and the right people do the right things in the appropriate sequence. Finally, the ap- proach uniquely provides relevant data to measure performance. It’s a process that does actually have a limit: It limits the rules that design- ers must subscribe to. By doing that, a package’s beauty is able to shine through. “Beauty enhances the pleasing qualities of products. When we do our job, our clients see their displays pull consumers in. Packaging jumps off the shelf,” says Smith. “ T hey are able to create designs that intrigue and adver- tising that compels, helping business to thrive.” n About the Author: Mark Samworth, a member of FTA’s Hall of Fame, frequent speaker at FTA Forums and perennial contributor to FLEXO, is a color special- ist at Esko. He began his career at Du- Pont, where he held numerous positions in the areas of flexo plates and electron- ic imaging. Mark joined EskoArtwork in 1997 and has been actively consult- ing in screening, calibration, G7, color management and expanded gamut printing. He holds 10 patents in digital imaging, including: FlexoCal, Hybrid Screening, Plate Cell Patterning, Con- centric Screening, Equinox expanded gamut technology and PressSync. Mark received his Bachelor’s in Print- ing Science from Rochester Institute of Technology and his Master’s in Business Administration from the University of Delaware. Figure 4: With ECG printing, 22 percent less ink is used to match the image since fewer ink colors are needed to create each tonal build. Printers are impressed with the economics in the pressroom with a fixed ECG ink set. With a fixed ink set, makereadies are faster and a printer can run multiple products in the same run—and get better quality along with extended chroma. yellow and magenta, because orange is closer to Pantone 185 than yellow is. It used to be common belief that there was no benefit to printing with seven colors to match a 4-color image. Now, it is proven that printing with seven colors is more stable. The second note is that it costs more to print an image with four colors than with seven colors, when the press is set up that way, completely, on a daily basis. You can see, from Figure 4, that 22 percent less ink is used to match the image, because less ink colors are needed to create each tonal build. www.flexography.org NOVEMbEr 2013 FLeXO 45 44 FLeXO NOVEMbEr 2013 www.flexography.org © 2013 Harper L-r: beck Atlanta’s Gary brown, Dennis Smith, Ken Hatterick, Mark Causey and Jeff Hall discuss color parameters of a job. Photo: beck Atlanta.