by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2008
PLANTS & PROCESSES fII ... o ..- fII ... a. Printers & Questions Center for Packaging Innovation By Christian R. Bonawandt Technical innovation is what drives the .flexographic printing and converting industry forward. This month, FLEXO has dedicated its pages to ground-breaking and cutting-edge technologies in a number of dffferent segments. But innovation does not lie solely with manu- facturers of equipment and materials. It isn't enoughfor a.flexo print- er to have innovative technology. Printers/converters must also display creativity and versatility in their own operations. Those who embrace this idea are-or are destined to become-true leaders in their field. Case in point is MWV (formerly MeadWestvaco). It's Center for Packaging Innovation (CPI), located in Raleigh, NC, is an incubator for creativity. Santosh Padki, CPI's vice president of marketing and business development, sat down to talk about this Center and its role in the grand scale of MWV's operation. Q: How did the Center for Packaging Innovation come into being? MWV's Center for Packaging Innovation (CPI) was created as a catalyst for next-generation packaging innovation, and provides us with the ability to truly partner with our customers on a global basis throughout the packaging development process. The CPI is located on the campus of North Caroline State University in the research technology hub of Raleigh. MWV has been granted more than 4,000 patents worldwide. Q: What is the mission of the Center? At this state-of-the-art facility, packaging designers, consumer marketing professionals and materials scientists work side-by- side with our customers to essentially strengthen the equity of their brands through customized packaging solutions. CPI leverages a range of capabilities to design and develop packag- ing that is practical to produce and makes an impact in the consumer goods marketplace, including: . Market insights with a strong consumer focus. . Business and market- ing strategy. . New business development. . Creative and technical design. - . Rapid prototyping. . Technology scouting. . Best practices. . Intellectual property. . Packaging test lab. Q: How does this mission fit with the overall business strat- egy of MWV? MWV helps brands take shape. The CPI is focused on, and driven by, deep knowledge and insights of the consumer product space. CPr's approach is to engage deeply with MWV customers to understand their consumers and their packaging needs as well as the trends and influencers impacting the global marketplace, and to develop customized solutions that are meaningful and valuable. Q: Why is innovation in packaging important? Packaging is a critical component of our customers' market- ing mix and innovation is obviously a key to delivering value- added propositions to the market. We want to design, develop and manufacture innovative packaging solutions that deliver on a wide range of needs and benefits-standing out on store shelves; providing strength and durability; delivering on key brand equities such as sustainability; and, most importantly, functionality. Since consumers make their purchasing decisions within a few seconds at the store shelf, we, as an integrated pack- aging solutions provider, want to better connect the packaging and the brand to have a stronger impact on the consumer. Q: What are some products out there in the market today that have come out of the Center for Packaging Innovation? The result of work done at the CPI can take a variety of forms, but one example of a finished product in the marketplace is Natralock@, a security packaging solution that is made from a re- newable resource-trees-and uses significantly less plastic than traditional clamshells, enabling manufacturers to reduce produc- tion costs, achieve bolder graphics, and improve sustainability without compromising security, durability or visibility. Q: Does the CPI limit itself to end product or does it focus on equipment and print technologies as well? CPI continues our heritage of driving game-changing profit- able innovations while we maintain our focus on operational J U L Y 2008 www.f I exog ra p hy.o rg FLEXO
Flexo Sustainable Fall 2008