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FLEXO Magazine : January 2014
INDUSTRY INDICATORS Keys Of Color Control What CPCs Are Looking for in A Supplier By Allen Marquardt More consumer product companies (CPCs) are hiring suppliers or asking their current suppliers to take over brand color management, rather than keep the process internal. CPCs need to hire competent suppliers to perform the critical tasks of color management for this to work effectively. Some things that CPCs can look out for when hiring an agency to do this work include the following. SKIP THE “SECRET SAUCE” Many agencies compete with each other by offering a different way of controlling color, which only they have to offer their CPC clients. I watch out for this “secret sauce” approach and steer clear of it. Rarely does a new method or tool appear in the industry that will give a true measurable advantage to suppliers and their customers, as opposed to the current tried and true print processes that already exist and are widely used. When one does appear, it is typically priced for early CPCS & CRITICAL CONCERNS • Avoid new tools and techniques, as they rarely provide a true advantage and are typically priced for early adopters • Be sure RFPs spell out which suppliers bundle premiums into their basic services and which truly add value to customers • With today’s advanced spectro equipment and software, it is no longer acceptable to rely on the human eye for color selection and control • How do suppliers handle print errors? Are they proactive—taking steps to eliminate them ahead of time—or reactive—correcting only when they have been discovered? 14 FLEXO JANUARY 2014 www.flexography.org