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FLEXO Magazine : January 2014
Future Flexo “Print to the numbers” is often cited as a key phrase of the flexo industry. Equally important, however, are the reasons behind that printing: • What are consumer trends? • Where is technology taking the industry and how can its benefits be realized? • How can a business diversify to incorporate additional revenue streams and entice new customers? Forum’s emerging flexo markets session will both pose questions and answer them, and those answers will hopefully spawn new questions in the minds of attendees to then put forth in their own businesses. “T he goal of the emerging markets session is to provide thought starters for the audience on market trends, emerg- ing opportunities and the implications to their businesses,” said co-chairs Mark Mazur, DuPont Packaging Graphics and Penny Holland, Sun Chemical Corp. “It is intended to give new or updated information on what is driving consumer behavior, which will lead to new require- ments from customers. It also allows attendees to have proactive conversa- tions with their customer to propose new solutions to meet consumer demand.” Mazur and Holland point to sever- al expected highlights for attendees, including: • An overview of key trends that are driving changes in packaging de- sign and creation from the consum- er and brand owner perspective and the implication to flexographers • Available technologies in brand protection/anti counterfeiting that address brand owner requirements and how flexographers can imple- ment those technologies to diversify and grow their revenue • The opportunity for process improve- ment with variable data printing via laser markable coatings and the associated benefits for both brand owner and converter • A discussion of revenue potential in the printed electronics market from a converter exploring the market’s possibilities “ T his session is ideal for all partici- pants of the FTA Forum as it will bring new ideas and information from a consumer, brand owner, and supplier/ technology perspective,” Mazur and Holland said. Let’s Get Flexible The world of flexible packaging is a big one and recent statistics confirm this: • It commands 20 percent of the total U.S. packaging market at a value of roughly $27 billion, according to FPA • 25 percent of global flexible pack- aging production and demand belongs to the U.S. • Demand will continue to grow by a total of 20 percent over the next sev- eral years, according to PCI Films Consulting Ltd. • The sector employs nearly 80,000 individuals • Tonnage will reach 22.5 million by 2016, according to Smithers Pira With such strong growth potential, it’s essential to have a grasp on what’s over the horizon in the thriving market. Forum’s flexible packaging session will be 90 minutes of future defining, trend analyzing and market examining. “ We are offering a wider variety of topics and have broken from the tradi- tional schedule in order to offer more content,” say chairs John Paine, C -P Flexible Packaging and Tom Jacques, Bobst North America Inc. “ We are hop- ing to engage the attendees in a more meaningful exchange and have them walk away with not only new ideas but the tools to put those ideas in place. ” To that end, Flint Group Vice Presi- dent of Technology & Marketing Grant Shouldice will give a presentation titled “ What Does The Future Hold for Flexible Packaging: Sustainability, Speed & Effi- ciency.” Speakers will also touch on: • Metallic inks • Marketing and communicating special effects to clients • Boosting white ink opacity with the “Matrix” The chairs note that they have been working to assure attendees that topics covered will present value to pressroom workers as well as those in management. “ T his session will contain some real tools, tips and insights from other flexible packaging printers that you can take back and apply to your press- room,” say Paine and Jacques. Name: Flexible Packaging – Discover Something New Date: Wed., April 30 Time: 8:30 a.m. – 10 a.m. Chairs: John Paine of C-P Flexible Packaging Tom Jacques of Bobst North America Name: Emerging Flexo Markets: Is Your Business Positioned for Future Growth? Date: Mon. , April 28 Time: 10 a.m. – 1 1:30 a.m. Chairs: Mark Mazur of DuPont Packaging Graphics Penny Holland of Sun Chemical Corporation 28 FLEXO JANUARY 2014 www.flexography.org FTA TODAY